Datalogix, the leader at connecting digital media and offline purchasing
data, announced two strategic hires today to support its growth in and
beyond US markets.
Tim Connor joins the company as global CFO and John Sheekey joins
Datalogix as General Manager, International.
"Datalogix has realized considerable growth over the past few years,"
said Eric Roza, Datalogix CEO. "During this time, we've had the
privilege of creating value for more than 50% of the top 100 Consumer
Brands. As we look out over the coming years, the confluence of digital
media spending and offline consumer spending is only accelerating in
importance, and executives like Tim and John will play a key role in
continuing to enhance the consumer/brand dialog that this technology
Tim Connor Named CFO
Tim Connor will lead Datalogix's financial, investor, accounting and
administrative activities as CFO. He has worked with high growth
businesses for over 25 years, including roles as a public company CFO,
venture capitalist and investment banker. As a Partner at Sequel Venture
Partners, he invested in and served on the boards of a number of
companies including Lefthand Networks (acquired by HP), Wall Street on
Demand (acquired by Goldman Sachs) and Indicative Software (acquired by
Nimsoft/Computer Associates). Tim joined Sequel after serving as CFO and
SVP of CorporateDevelopment of Access Health, a publicly traded
information services company that was acquired by McKesson Corporation
for $1.1 billion.
Connor has been on the Datalogix Board since October 2009, representing
Sequel Ventures' investment. He joins Datalogix from Boulder Wind Power,
where he has served as CFO and head of strategy for the past two years.
In conjunction with this move, Connor has stepped down from the
Datalogix Board, and his Sequel partner, Tom Washing, has become a
Datalogix Board Observer. Connor has agreed to join the Boulder Wind
Power board and remains on the board of ChannelInsight. He has an MBA
from Harvard Business School and a BA in Economics from Washington
John Sheekey Named General Manager, International
John Sheekey will lead Datalogix' efforts outside the US, beginning in
the UK, where he is based. Datalogix' selection by Facebook to prove the
ROI of Facebook advertising, along with demand from other top brands has
catalyzed the opening of Datalogix' London office.
Before joining Datalogix, Sheekey was General Manager for the Banking
business at Moneysupermarket.com,
one of the UK's most successful high-growth digital consumer companies.
Previous to that, Sheekey was part of the start-up team in 2002 that set
up and launched Nectar, the UK's largest coalition loyalty program,
spending four years from 2006 as Marketing Director. Nectar was sold to
Groupe Aeroplan (now Aimia) in December 2007.
Sheekey has held various roles in a number of both start up and public
businesses including Capital One and Unilever. He has a bachelor's
degree and masters in Manufacturing Engineering from Cambridge
Datalogix® is the leader at connecting digital media and offline
purchasing data. We help over half of the top 100 consumer marketers
increase the effectiveness and measurability of their advertising. DLX
Platform®, encompassing over $1 trillion in consumer spending, powers
campaigns for more than 75% of online media companies. DLX ROI™ is
rapidly becoming the industry standard for measuring offline sales lift
for digital media. Datalogix also offers predictive analytics for Direct
Mail, and integrated media solutions via the DLX Net. Our expertise
spans the major consumer segments, including Retail, CPG, Automotive,
Telecom, Travel and Financial Services. We are based in Colorado, with
offices in NYC, San Francisco, Boston, Chicago, Detroit, and London.
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