ChinaJoy, China's largest interactive entertainment exhibition, recently
revealed seven major trends of China's game industry.
According to the Q3 financial reports released by China's major online
game enterprises, web game has become the leading growth driver for many
enterprises. The size of China's paid web game market stood at RMB 4.81
billion at the end of 2011, increasing 44.9% on a year-on-year basis,
which is expected to reach RMB 7.882 billion in 2012 and RMB 14.06
billion in 2014.
According to the latest report released by iiMedia Research, the size of
China's mobile game market amounted to RMB 1.69 billion in Q3 2012, up
38.5% from the previous quarter and up 103.6% year-on-year. In contrast,
this figure in 2008 was RMB 240 million only. Considering the growth in
the number of mobile device users, it is believed that the mobile game
industry will witness an explosive growth in the coming years.
In order to reflect the rise of web game and mobile game, this year's
10th ChinaJoy specially presented the Web Game Zone and Mobile Game
Zone. Besides, it also provided a professional business platform and a
special free exhibition zone to exhibit the innovative products of
emerging enterprises and technologies. Meanwhile, ChinaJoy's B To B Area
created more exchange and communication opportunities between overseas
and Chinese game enterprises. At the B To B Area 2012, Liveplex and
other game companies from Korea completed 386 negotiations and reached
deals worth more than $99.4 million.
With the continuous improvement and change of game platforms in the
future, China's game industry will see another climax of development
under the trend of terminal and industry integration. ChinaJoy 2013 will
hold a global mobile game summit to demonstrate the vigorous development
of China's game industry and its booming market to the professionals in
the global industry.
ChinaJoy 2013 will be held at Shanghai New International Expo Centre on
July 25-28, 2013; China Game Developers Conference will be held at
Shanghai Kerry Hotel on July 25-27, 2013; and China Game Business
Conference will be held at Jumeriah Himalayas Hotel Shanghai on July
24-26, 2013. Please stay tuned!
[ Back To NFVZone's Homepage ]