Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
it has been awarded winner of Best of B-to-B Video Campaign in the
annual Digiday Video Awards for its "Embracing Mobile Chaos"
campaign designed for its client BlackBerry®-maker Research In Motion.
The Digiday Video Awards, held December 13th in New
York City by Digiday Media, honor overall excellence and breakthrough
achievement in video media, marketing and advertising. Other finalists
in the category were Motorola and Casale Media.
"We are proud to be recognized by Digiday as a leader in producing
impactful and innovative video for our clients and the technology buyers
that they target," said Greg Strakosch, CEO of TechTarget. "The
BlackBerry campaign is another example of how TechTarget continues to
build and develop custom solutions that drive exceptional results for
our advertisers," continued Strakosch.
The "Embracing Mobile Chaos" program was developed and executed by
TechTarget Custom Media to elevate awareness of mobile device management
and consumerization of IT (BYOD) challenges, while simultaneously
highlighting how the BlackBerry portfolio solves those challenges.
Produced in conjunction with in-house technology guru, Brian Madden,
TechTarget Custom Media delivered an ongoing series of over 20 video
vignettes featured within a custom branded microsite, Embracing
Mobile Chaos, and via Custom Brand EngageTM rich media ad
units across relevant sites in the TechTarget network. Leveraging unique
and humorous video content that highlights user and IT pain points
paired with in-depth content on BlackBerry mobile device management
solutions, allowed TechTarget to drive a significant increase in both
awareness and consideration for BlackBerry.
TechTarget also indicated that program performance was very strong.
"This was a results-driven program designed to maximize engagement with
the audience," stated Andrew Briney, SVP of Custom Media and Brand,
TechTarget, pointing to key elements. "Social shares, videos plays,
dwell time and banner click-through rates all exceeded TechTarget and
industry benchmarks by at least 2x," continued Briney.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget's
Activity Intelligence™ platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
technical priorities and business needs. With more than 100
technology-specific websites and a wide selection of custom advertising,
branding, and lead generation solutions, TechTarget delivers
unparalleled reach and innovative opportunities to drive technology
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
and follow us @TechTarget.
(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence and
Brand Engage are trademarks of TechTarget. BlackBerry, RIM, Research In
Motion and related trademarks, names and logos are the property of
Research In Motion Limited. All other trademarks are the property of
their respective owners.
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