BrightLine, the leading provider of interactive television solutions for
entertainment and advertising, today announced cumulative yearly
engagement numbers for 2012. The outcome is not only tribute to the high
level of innovation consistently coming from BrightLine, but also a
public decree of their current successes improving advanced TV
effectiveness and wide audience influence. Over the last nine months,
BrightLine has seen astounding overall engagement numbers across a
medium once deemed extinct. In 2012, we have seen consumers voluntarily
spend the equivalent of over 130 years interacting and exploring with
BrightLine-designed In-Television™ solutions.
BrightLine's branded channels have garnered supreme engagement for
nearly 500 interactive campaigns across television, tablets, mobile and
gaming consoles for top 200 marketers around the world. These brands
have seen unparalleled engagement with over 1.2 million hours of direct,
voluntary consumer interaction across media channels in the last nine
months. It also reveals the average branded interactive campaign engaged
approximately 1 million people for at least 3 minutes.
"We strive to intriue your customers in new and personal ways whenever,
wherever, and however they want to engage. We are pleased with the
numbers but it only reflects the organic growth we have seen throughout
the year," said Jacqueline Corbelli, Founder, Chairman and CEO,
BrightLine. "We have spent the past nine years researching and analyzing
how consumers want to interact with advertising across most platforms
and devices. We have been able to develop and adapt our custom
experiences to reflect those best practices and we've designed solutions
built on these findings to actively engage targeted consumers."
With the ever changing and rapidly evolving landscape of technology,
viewers are finding more reasons to engage with brands through
interactive advertising content. Our experiences provide the tools for
advertisers to increase the duration of engagement and break through the
clutter to connect with the viewer, transforming a monologue into a
dialogue. A fact that resonates in the data point reflecting consumers
have spent more than 51,500 days over the last year exploring branded
solutions developed by BrightLine.
BrightLine is the leading global provider of interactive television
solutions for entertainment and advertising. BrightLine's data-driven
In-Television™ solutions increase consumer engagement, brand recall,
purchase intent, and sales. With over 500 executed interactive programs
in over 90 million households, the company transforms passive 30-second
commercials into dynamic, superior, viewer-driven brand interactions.
BrightLine's proprietary iQ™ software suite aggregates consumer behavior
trends and historical results to inform the design implementation of
integrated, programmatic advertising experiences. BrightLine's platform
agnostic solutions launch across all television platforms, including
cable and satellite, telecom companies, gaming consoles, connected
televisions, smartphones, and tablets. Learn more about how BrightLine
is revolutionizing advertising at www.brightline.tv.
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