Inc. (NASDAQ:FISV), a leading global provider of financial services
technology solutions, today announced the release of a white paper that
explores the potential return on investment (ROI) for financial
institutions that expand mobile banking beyond foundational services.
The complimentary whitepaper, "Next Generation Mobile Banking:
Transactions Increase Potential Return on Investment," can be downloaded
As consumer interest in mobile banking and payments continues to
increase, financial institutions have responded by implementing basic
mobile banking and payments services such as the ability to check
account balances, locate ATMs and make bill payments. Many financial
institutions have recognized a positive ROI from these foundational
services, and would like to project the potential value of adding
additional transactional capabilities such as person-to-person payments
or remote deposit capture. The ability to project ROI is essential to
building the business case for new mobile banking investments.
The Fiserv white paper outlines how financial institutions can project
return on mobile banking investment by focusing on four value
The paper also summarizes two ways financial institutions can maximize
ROI by offering more transactional mobile banking capabilities:
"With mobile adoption continuing to grow, banks and credit unions are
looking for ways to quantify the success of the mobile channel," said
Erich Litch, division president, Digital Channels, Fiserv. "By adding
capabilities that customers view as useful, innovative and convenient,
banks and credit unions can continue to drive adoption while also
bolstering potential return on investment."
Fiserv, Inc. (NASDAQ:FISV) is a leading global technology provider
serving the financial services industry, driving innovation in payments,
processing services, risk and compliance, customer and channel
management, and business insights and optimization. For more
information, visit www.fiserv.com.
1 CEB TowerGroup, SunTrust Consumer Mobile Banking Value
Analysis: Finally, Quantitative Results!, Boston, MA: CEB, 2010, Page 5
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