RADD®, the entertainment industry's voice for road safety,
issued a call to action this holiday season: "What's the Plan Friends
Don't Let Friends Drive Drunk... Do You ®"
RADD's message challenges college students throughout California to
agree on a plan to get everyone home safely BEFORE they go out to party,
and to be a responsible party host.
Campuses are typically quiet over the holiday while students enjoy their
winter break as a time to celebrate with friends and loved ones at home.
In order for everyone to return safely back to campus after the
holidays, RADD suggests the following celebration strategies:
If you're going out:
When you're the host:
Several of RADD's California college partners and local RADD Rewards
hospitality partners agreed to share their favorite mocktail recipes to
spark up this year's holiday celebrations.
Here are a few:
Combine ingredients below in a large jar or pint glass (makes 1 serving):
Serve with a long straw and stir occasionally. Enjoy!
1 fresh lime
1 oz simple syrup
2 oz water
3-4 cucumbers muddled shaken and poured into wine glass, mint
sprig garnish with a cucumber wheel
Shaken and poured into a wine glass with a mint sprig garnish
2 - 2 liter bottles of ginger ale
3 - 34 oz bottles of La Paz Mai Tai mix
"The Screwless Driver":
The California College DUI Awareness Project, produced by RADD in
partnership with the University of California Irvine's Health Education
Center, is funded by a grant from the California Office of Traffic
Safety through federal funds from the National Highway Traffic Safety
Administration. The project brings the RADD Designated Driver Rewards
program to 16 college campuses across the state, encouraging the use of
designated drivers, cabs and public transportation to avoid driving
under the influence
Over 240 RADD establishments (bars/restaurants) throughout California
donate incentives and rewards to students and other adults who serve as
the designated driver for their friends. Toyota Motor Sports U.S.A.
supports the RADD campaign with incentives for on-campus events. Visit www.collegeisRADD.org
for more information and the complete list of participating retailers.
Participating campuses are currently grouped into five active regions:
Sacramento Region (UC Davis, Sacramento State, University of the
Pacific); Los Angeles Region (UCLA, USC, Cal State Northridge); Orange
County Region (UC Irvine, Cal State Fullerton, Concordia University);
San Diego Region (UC San Diego, University of San Diego, San Diego
State, Cal State San Marcos); and the newly added Inland Empire Region
(UC, Riverside, Cal State San Bernadino, University of Redlands). The
grant also supports expansion to the Bay Area Region this year, with
recruitment of partner campuses starting in January.
RADD, the entertainment industry's voice for road safety,
leverages its connections with responsible bars and restaurants to
provide free non-alcoholic drinks, appetizers and other incentives to
designated drivers carrying RADD cards. Participating businesses get
free listings on regional websites and campus directories connected with
RADD's efforts were lauded in the National Highway Traffic Safety
Administration's report showing DUI deaths in California declining from
950 in 2009 to 791 in 2010. Paul McCartney and Aerosmith through ZZ Top
- including, Marc Anthony, Black Eyed Peas, Melissa Etheridge, Faith
Hill, Jamie Lee Curtis, Trisha Yearwood, Elton John, Little Richard,
Reba McEntire, Tim McGraw, No Doubt, Shaquille O'Neal, R.E.M., Justin
Timberlake, and over 500 celebrity messengers have served as RADD
spokespeople, saying to their fans: "Your lifestyle is your business.
Don't take it on the road"™ For more information, please visit: www.collegeisRADD.org
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