Research and Markets (http://www.researchandmarkets.com/research/bxdls7/u_s)
has announced the addition of Frost & Sullivan's new report "U.S.
Location-based Services Market" to their offering.
The Wireless Carrier Opportunity
The U.S. location-based services (LBS) market is currently experiencing
strong growth, due to the rising popularity of smartphones and high
speed cellular data plans. LBS services that are seeing the strongest
adoption are navigation and family finder applications, although
augmented reality, gaming, and fitness applications are showing signs of
significant potential. Frost & Sullivan anticipates that navigation
applications will remain the largest sellers from Tier I carriers,
although new applications that use LBS technology for unique services
will grow in importance. Additionally, navigation and family finder
applications will continue to evolve and the end-user experience will
Defining Location-Based Services
The variety and breadth of possible applications and services is
overwhelming, from pure content and advertising, to next generation E911
(NG911), navigational aids, social networking, and tracking services.
What is < rel="nofollow" href="http://www.researchandmarkets.com/research/bxdls7/u_s">LBS
The concept - Mobile LBS consists of a broad range of services that
incorporate location information with other data to provide a
value-added experience to a mobile user. Location services rely on a
combination of terrestrial, satellite, and software-based measurement
technologies to pinpoint the location of a user, which is then
integrated with contextual data to provide a value-added experience to a
The Mobile Carrier Opportunity
In contrast to the passive fixed Internet, users in the mobile
environment are demanding personalized, localized, and timely access to
content and services. As operators search for new types of products and
services to leverage network investments, LBS have emerged as an ample
opportunity to provide a means of differentiation, a way to build
customer loyalty, and a new revenue stream in the increasingly
competitive mobile environment.
1 The U.S. location-based services market is expected to grow..
2 Companies like Google are pioneering the free/advertising-based
pricing model and expanding LBS to a new audience.
3 Barriers to entry for mobile application vendors are quickly becoming
less of an issue with the success of app stores.
4 To effectively compete, carriers must recognize their unique assets
and aggressively leverage them.
5 Emerging applications that can be enhanced with LBS, like augmented
reality, social networking, and gaming apps, are growing.
Segments Covered By This Report
- Family Finder
- Social Networking
- Weather Applications
- Real Estate Applications
- Entertainment Applications
- Augmented Reality
Key Questions Answered
- What areas of the wireless carrier LBS market are experiencing high
- What LBS pricing models will have the most success in this market
- How will the wireless carrier LBS market grow over the forecasted
period, and what are the causes
- What changes and evolution are expected for the LBS market
- What application categories are expected to grow most significantly
for wireless carriers
- What is needed for location-based services applications to be
successful in the mobile market
For more information visit http://www.researchandmarkets.com/research/bxdls7/u_s
Source: Frost & Sullivan
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