Nordson Corporation (Nasdaq: NDSN) today announced it will rebrand its
recent acquisitions of Xaloy Superior Holdings, Inc. and EDI Holdings,
Inc. to Nordson XALOY and Nordson EDI, respectively.
Constructiewerkhuizen G. Verbruggen NV, acquired by Nordson in 2011, and
Premier Dies, acquired by EDI earlier this year, also will transition to
the Nordson EDI brand name.
"Attachment of the Nordson master brand to these acquired companies
signifies the highly complementary nature of their products to each
other, as EDI's extrusion dies and feedblocks are immediately downstream
from Xaloy's screw, barrel, melt pump and screen changer offerings on a
typical plastic extrusion line," said Nordson Senior Vice President
Peter Lambert. "The connection to the Nordson name also helps
communicate Nordson's customer value proposition, which emphasizes an
optimized offering that lowers customers' total cost of ownership
through increased uptime, greater throughput and enhanced efficiency.
Both EDI and Xaloy bring customers an extensive understanding of plastic
processes and in-depth expertise of component performance requirements.
As Nordson continues to invest in these businesses over the long term,
we expect they will provide their customers with even greater value in
terms of innovation, service and enhanced global availability."
As part of the branding transition, the visual identity of EDI and Xaloy
will be aligned with Nordson's, including adoption of new Nordson EDI
and Nordson XALOY logos. The transition to the new visual identity will
be phased in and is expected to be completed over the next several
months. Customer service and sales contacts for the respective
organizations remain the same.
"While EDI and Xaloy may be modifying their name and look, they will
continue to provide the same outstanding products and high level of
service customers have come to expect," added Lambert. "Whether a
customer is purchasing one or multiple components, our commitment to
that customer's success remains unchanged."
Nordson EDI is a leading provider of slot coating an flat polymer
extrusion dies, feedblocks and auxiliary equipment for plastics
processors and web converters. Customers use these products to
efficiently produce complex polymer products, from multi-layer barrier
films for food and beverage flexible packaging to micron-scale coatings
for flat panel displays to critical separator films for next-generation
batteries. These applications increasingly require Nordson EDI's
sophisticated processing equipment to control flow rates, thickness and
other essential surface characteristics. Nordson EDI also provides
value-added services such as equipment re-manufacturing, process labs
for customers to run pilot tests on new products, and technical support
contracts to consult with customers on enhancing productivity and
improving uptime. The company is based in Chippewa Falls, Wisconsin with
additional facilities in China, Germany, Belgium and Japan. For more
information, visit www.nordsonedi.com
Nordson XALOY is a leading manufacturer of melt delivery components
including bi-metallic barrels, engineered screws, melt pumps, screen
changers, heat transfer rolls, valves and nozzles, jet cleaners and
pelletizers for injection and extrusion machinery in the global plastic
processing industry. The products work in conjunction with one another
to precisely control the flow and temperature of the plastic melt to
ensure end-product quality and to reduce waste and scrap costs.
Customers use these products in a variety of end markets including
packaging, consumer products, electronics, medical, building products,
and transportation and aviation. The company is based in New Castle,
Pennsylvania with additional facilities in the U.S., Germany and
Thailand. For more information, visit www.nordsonxaloy.com.
Nordson EDI and Nordson XALOY are units of Nordson Corporation. Nordson
Corporation delivers precision technology solutions that help customers
succeed worldwide. The company engineers, manufactures and markets
differentiated products and systems used for dispensing and processing
adhesives, coatings, plastics, sealants, biomaterials, fluids and other
materials, testing and inspecting for quality, and treating surfaces,
all supported by application expertise and direct global sales and
service. Nordson serves a wide variety of consumer non-durable, durable
and technology end markets including packaging, nonwovens, electronics,
medical, appliances, energy, transportation, construction, and general
product assembly and finishing. Founded in 1954 and headquartered in
Westlake, Ohio, the company has operations and support offices in more
than 30 countries. Visit Nordson on the web at www.nordson.com,
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121217006133/en/
[ Back To NFVZone's Homepage ]