Inc. (NYSE: DWRE), a leader in on-demand
ecommerce, today announced that Gaiam,
Inc., a leading producer and marketer of lifestyle media and fitness
accessories, has launched new ecommerce and mobile commerce sites on the Demandware
Commerce platform. Gaiam switched to Demandware for better marketing
and merchandising control and the ability to respond quickly to meet
evolving consumer expectations.
Gaiam Launches New eCommerce and Mobile Commerce Sites on Demandware (Photo: Business Wire)
Founded in Boulder, Colorado in 1988, Gaiam offers information, goods
and services to customers who value the environment, a sustainable
economy, healthy lifestyles, alternative healthcare and personal
development. With a wide distribution network that consists of over
60,000 retail doors, 15,000 store within stores, 5,600 media category
management locationsand a digital distribution platform, Gaiam is
dedicated to providing solutions for healthy and eco-conscious living.
The company dominates the health and wellness category and releases
non-theatrical programming focused on family entertainment and conscious
"Gaiam is committed to becoming the one-stop source for those interested
in living healthy and natural lives. Demandware enables us to develop
exceptional brand experiences for our loyal customer base across digital
channels," said Jill Honken, director of web operations for Gaiam. "We
now have a flexible, scalable platform that allows us to move quickly to
meet evolving market trends and consumer demands and will scale to
support our growth."
The new Gaiam.com features a lively new design and offers an enriched
user experience that includes:
"Gaiam has built a remarkable brand with a loyal customer following.
With Demandware, Gaiam has the capabilities to continually delight these
important customers with unique brand experiences without having to
worry about managing software. We look forward to supporting Gaiam's
growth and ongoing success," said Jamus Driscoll, senior VP of marketing
Site implementation was handled by Demandware
LINK Solutions Partner, Lyons
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service
(SaaS) ecommerce solutions that enable companies to easily design,
implement and manage their own customized ecommerce sites, including
websites, mobile applications and other digital storefronts. Customers
use our highly scalable and integrated Demandware Commerce platform to
more easily launch and manage multiple ecommerce sites, initiate
marketing campaigns more quickly, and improve ecommerce traffic. For
more information about Demandware, visit www.demandware.com,
call 1-888-553-9216 or email email@example.com.
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Demandware is a registered trademark of Demandware, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121217005119/en/
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