Today, 13 year-old Children's Miracle Network Ambassador Mackenzie Scott
announced the second annual Fire
Truck O'Toys charity toy drive sponsored by Boxing
Clever, Children's Miracle Network, The St. Louis Rams and Build-A-Bear
Workshop®. Mackenzie, a former St. Louis Children's Hospital patient
and the 2012 ambassador, is launching this gift-giving project to bring
cheer to young patients hospitalized over the holidays.
Santa's Fire Truck Of Toys making its way to Children's Hospital in St. Louis, MO. (Photo: Business Wire)
Wednesday, December 19, at 1 pm, the antique fire truck will be
loaded up at Boxing Clever's office, located at 1017
Olive Street, St. Louis, MO 63101. Then, the Children's Miracle
Network Ambassadors, Mackenzie
Scott and Camryn
Akerson, along with Santa and all of the toys will be making their
first stop of the year at SSM
Cardinal Glennon Children's Hospital arriving around 2:00 pm. St.
Louis Cardinal Matt Holliday will be there to meet the truck and help to
distribute toys to families in Cardinal Glennon's atrium.
Friday, December 21, at 1 pm, Santa and his elves will again load
his fire truck with toys at Boxing
Clever's downtown office. Mackenzie Scott, Camryn Akerson, Santa,
the St. Louis Ram's mascot, Rampage and Build-A-Bear Workshop's Bearemy®
will ride the toy-filled truck to St.
Louis Children's Hospital arriving at approximately 2:30 pm. The
group will be distributing toys to patients and their families.
"Being in the hospital during Christmas is a tough way to spend the
holidays," said Mackenzie. "Bringing children gifts for the
holidays is a way we can help those who may not get to spend time with
their entire families. Families celebrating the holidays in a hospital
room are always in need of some extra cheer!"
In 2007, Mackenzie captured the hearts of the Build-A-Bear family when
her story was fatured in the company's 10-year anniversary and Year of
"The importance that Build-A-Bear Workshop® played in her recovery
can't be understated. They were her place of refuge where she was
treated like a princess as she rode in on her wheelchair," said
Renee Scott, Mackenzie's mother. Build-A-Bear has provided a donation of
furry friends, and to help spread holiday cheer, Bearemy, the
Build-A-Bear huggable mascot, will ride the Fire Truck O'Toys to help
deliver the gifts along with Santa, Rampage and Mackenzie!
Now, in 2012, Mackenzie's spirit has again grabbed the attention a new
group of supporters, The Children's Miracle Network of St. Louis and the
St. Louis Rams. Each is proudly supporting her efforts to bring the
patients of these two great children's hospitals some joy this holiday
"Mackenzie's time as the Children's Miracle Network Ambassador is a
gift to us. The staff and families at both of these Children's Hospitals
have been amazingly supportive to our family. We realize that no matter
how bad our situation was, there were families dealing with so much
more," said Dave Scott, Mackenzie's dad and partner at Boxing
Clever. "In our daughter's moments of fear, a simple gift helped her
to overcome. Now she wants to give kids in her place a chance to feel
that comfort, too. We're lucky to have the resources and community
support to help-it's humbling to see so many support of her dream to
The group's collection goal is 1,000 toys. Boxing Clever is accepting
new and unwrapped gifts for either boys or girls or online donations
through the website http://www.firetruckotoys.com/.
To make sure toys make it on the truck, all donations should be
delivered to Boxing Clever by Monday, December 17. 100% of the
monetary donations is used to purchase toys.
Learn more about Fire Truck O'Toys on its website http://www.firetruckotoys.com
or get updates on Fire Truck O'Toys on Facebook: http://www.facebook.com/FiretruckOfToys.
Clever studies the "sweet science" of blending brand strategy with
the enduring strength of great design. With every brand having its own
unique requirements, Boxing Clever targets specific channels to reach
its target: from traditional means to digital and street-level tactics.
The agency is known for using innovative and engaging experiences with a
visceral, emotive connection that deepens brand affinity and doesn't
patronize. Focus and efficiency makes all the difference. For more
information, go to www.boxing-clever.com.
St. Louis Children's Hospital
Founded in 1879, St. Louis Children's Hospital is one of the premier
children's hospitals in the United States. It serves not just the
children of St. Louis, but children across the world. The hospital
provides a full range of pediatric services to the St. Louis
metropolitan area and a primary service region covering six states. The
hospital has been recognized by USNews and World Report as one of
America's Best Children's Hospitals, most recently on the USNews Honor
Roll in 2012. As the pediatric teaching hospital for Washington
University School of Medicine, St. Louis Children's Hospital offers
nationally recognized programs for physician training and research. For
more information, visit StLouisChildrens.org, or follow us on Facebook
and @STLChildrens on Twitter.
SSM Cardinal Glennon Children's Medical Center
SSM Cardinal Glennon Children's Medical Center is a not-for-profit,
190-bed inpatient and outpatient pediatric medical center in St. Louis,
MO. We specialize in neonatology, cardiology, pediatric and
fetal surgery, and cancer services.
Our hospital is home to the Bob
Costas Cancer Center, Dana
Brown Neonatal Intensive Care Unit, St.
Louis Fetal Care Institute, Dorothy
and Larry Dallas Heart Center, St.
Louis Cord Blood Bank and the Missouri
Poison Center, which provides free statewide service 24 hours a day,
7 days a week.
SSM Cardinal Glennon cares for children of all ages from Missouri,
Illinois and around the world.
For more information, go to http://www.cardinalglennon.com/.
Build-A-Bear Workshop® is proud to support Mackenzie's efforts to bring
the patients at St. Louis Children's Hospital some joy this Holiday
season. To help support Mackenzie's efforts, Build-A-Bear Workshop will
provide a donation of furry friends to put smiles on the faces of the
children and their families staying at the hospital during the upcoming
holiday season. Teaming up with Santa to help spread holiday cheer is
Bearemy, the Build-A-Bear Workshop huggable mascot. Santa and Bearemy
will distribute the furry friends to patients at St. Louis Children's
Hospital this winter to help make their stay a little brighter.
Build-A-Bear Workshop believes in the teddy bear philosophy of being
good people and good bears. Since the company's inception, Build-A-Bear
Workshop has donated more than $30 million to causes supporting
children's health and wellness, literacy and education and animals and
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121214005702/en/
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