A new breed of CMOs are embracing big analytics to drive marketing and
business performance. This trend towards marketing analytics is driving
new sales of SAS®
Customer Intelligence solutions worldwide.
New sales of SAS Customer Intelligence solutions include A&P (U.S.);
Absa Bank (South Africa); ABN Amro (Netherlands); AMX Argentina S.A.
(Argentina); Ann Taylor (US); BioGen (US); B&N Bank (Russia); Blue Cross
and Blue Shield of North Carolina (US); Grameen Phone (India); Isbank
(Turkey); ITV (UK); Medtronic (US); Nordea (Denmark); ORBIS Inc.
(Japan); RCS Mediagroup (Italy); Resorts World Casino New York City
(US); SUPERVALU (US); TAP Air Portugal (Portugal); Telecom Personal S.A.
(Argentina); TopDanmark (Denmark); Winn-Dixie (US) and Yapi Kredi Bank
CMOs are investing in integrated marketing management solutions with
advanced, real-time analytics. These power consistent, personalized
customer experiences via traditional and digital channels.
"There is a clarion call for a more technologically savvy CMO today,"
said Wilson Raj, Global Director of Customer Intelligence at SAS. "More
organizations are realizing that modern marketing is a data-driven
discipline. CMOs are poised to not only drive great marketing but drive
broader business changes and enhance alignment across the C-suite."
A global EIU
study, sponsored by business analytics vendor SAS, found thatone of
the catalysts for change is technology. Eight out of the twelve areas
CMOs identified for marketing investment revolve around technology such
as customer analytics, CRM, social media, marketing automation,
collaboration and optimization tools.
To this end, CMOs have reason to be confident in SAS. Just this year SAS
was rated a leader in:
SAS is the leader in business
analytics software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions, SAS
helps customers at more than 60,000 sites improve performance and
deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. ® indicates USA registration. Other brand and product
names are trademarks of their respective companies. Copyright © 2012 SAS
Institute Inc. All rights reserved.
1 Gartner, Inc., Magic Quadrant for Integrated Marketing
Management, Kimberly Collins, Adam Sarner, November 1, 2012.
2 Gartner, Inc., Magic Quadrant for Marketing Resource
Management, Kimberly Collins, January 30 , 2012
3 Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign
Management, Adam Sarner, May 22, 2012
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