Global media communications agency Havas Media has launched the latest
video in its digital trends series: Social Shopping. The agency teamed
up with social media leader Facebook, top eyewear brand Warby Parker and
marketing technology expert FaceCake to explore one of the biggest
trends in digital today. View the video
and accompanying trends report.
Social shopping is shopping and buying with friends through the use of
digital technologies and social platforms. It is the exchange of product
ideas, tips, recommendations and feedback throughout the shopping
process, whether online or in-store. According to research done by Booz
& Company, by 2015, the dollar volume of goods sold globally through
social media is expected to rise six-fold, to $30 billion from $5
billion in 2011.
"Shopping has always been a social experience. But now, through emerging
technologies, tools and communities, that experience is enhanced for
both brands and customers," said Rori DuBoff, SVP, Director of Global
Strategy, Havas Media. "Warby Parker is a great example of a social
brand, Facebook is a great example of a social platform and FaceCake is
a great example of a social technology and application - all of which
are driving the evolution of social shopping."
Said Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker, "For so long,
people were going into optical shops and the glasses were under a
display. We found that people just want tograb glasses, put them on,
take photos of them and post them to Facebook. We think shopping is
inherently social, we think it needs to be fun and we need to do
everything possible to foster a social experience."
"FaceCake has enabled social shopping because they've created a
technology that allows consumers to try on within a virtual space and
easily share that experience with friends," said Emily Garvey, VP, Group
Account Director, Havas Media.
"The physical barriers of the dressing room, which until now limited the
shopping experience, have expanded with Swivel to include the shopper's
entire social circle, offering instant interaction and feedback with
practically limitless brand exposure," said Linda Smith, Founder & CEO,
FaceCake Marketing Technologies, Inc. "Shopping by its nature is social,
and our technology allows all of us to share the experience with our
world of friends."
"Mobile is a very important part of our future," said Chris Maliwat,
Strategic Partner Development - Commerce, Facebook. "An increasing
number of our users are checking in when they arrive at the mall,
they're taking pictures of themselves trying clothes on, tagging
themselves and asking people for opinions. I definitely recommend
anyone, whether you're an e-commerce player, a brick-and-mortar player
or somewhere in between, to really consider the learnings that we've
seen from some of our partners and invest in social shopping."
"Brands competing in today's environment are incorporating social into
the way they reach and engage customers and drive sales," said DuBoff.
Link to video: http://www.youtube.com/watch v=dPNOBmakkP8Link
to slideshare report: http://www.slideshare.net/havas-digital/global-media-trends-social-shopping
About the Digital Trends Video Series:
In partnership with top innovative companies and industry specialists,
the Havas Media video series explores burgeoning global media trends
that show how marketers are connecting with consumers in new and more
meaningful ways. Trend areas include progressive screens, social
shopping, location-based marketing, cashless commerce, content
co-creation/curation, augmented learning, big data and predictive
analytics, smarter search and life tracking. Videos will be launched
regularly throughout the year, as they are most relevant to marketers.
About Havas Media
Havas Media is the global media network of Havas. Havas Media represents
one of the world's fastest growing media networks and its agencies have
grown from 10 markets in 1999 to 122 markets in 2011. Havas Media
services its clients through a portfolio of specialist global networks
and agencies. The group is organized to maximize local market dynamics
while leveraging the extensive global insight and strategic support
within Havas Media.
Further information can be found at www.havasmedia.com
or follow us on twitter at @HavasMedia.
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