Bangkok Airways is further investing in technology to improve its
passengers' experience, confident the strategy will keep it ahead of the
The airline recently renewed its technology partnership with Sabre
Airline Solutions, extending its use of the SabreSonic Customer Sales
and Service (CSS) system. It first signed a technology deal with Sabre
in February 2003.
"Our immediate focus is on enhancing passenger experience and growing
revenues, and we believe one of the key ways to achieve this is through
airline retailing. We have been impressed with SabreSonic CSS' latest
merchandising capabilities - using industry recognized capabilities such
as ATPCO OC Optional Services and Electronic Miscellaneous Document
(EMD) fulfillment together with inventory controls, diverse shopping and
reporting analytics. Sabre's expertise and technology will continue to
take us to the next level of growth," said Prote Setsuwan, vice
president of Marketin, Bangkok Airways.
SabreSonic Customer Sales and Service is the only seamless solution
enabling powerful points of sale and service. Built on future-ready
technology, it's highly configurable and gives airlines the freedom to
execute their unique customer strategy while growing revenue.
Already using a broad range of Sabre's solutions for its marketing and
planning and enterprise operations, Bangkok Airways is keen on providing
its passengers more efficient ways to shop, book, and travel. The
airline will look at promoting self-service solutions through Sabre's
latest mobile offerings for check-in, shopping and reservations.
"Bangkok Airways has always been a progressive airline, ever willing to
push the boundaries of what is possible. With this renewal of the
partnership, Sabre will take Bangkok Airways through its next phase of
growth with exciting innovations for its customers," said Theo
Panagiotoulias, vice president, Asia-Pacific, Sabre Airline Solutions.
About Sabre Airline Solutions
Sabre Airline Solutions provides technology to the aviation industry. It
operates the industry's largest Software-as-a-Solutions (SaaS) business,
with its reservations system and operations software used by nearly 400
airlines and over 100 airports around the world. More than 500 million
passengers are put on airplanes every year using Sabre technology. Sabre
Airline Solutions is part of Sabre Holdings, a global travel technology
company serving the world's largest industry- travel and tourism. For
more information please visit: www.sabreairlinesolutions.com.
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