As it has for nearly a quarter century, C Spire Wireless spent this year
putting its customers at the center of everything and discovering new
ways to enhance their wireless experience. 2012 was a banner year for
the company as it continued to grow its brand and take personalized
wireless services to a new level. For its efforts, C Spire was named one
of the top technology innovators by InformationWeek and the
company's CEO, Hu Meena, was named one of the U.S. wireless industry's
top 25 most powerful people by Fierce Wireless.
"Personalized services from C Spire that adapt to each individual and
put them at the center of everything has become the industry standard
this year and will continue to evolve moving forward," said Suzy Hays,
senior vice president of Personalization and Brand Management . "Whether
it's our 4G LTE deployment, the introduction of new plans, enhanced
services for businesses or our new prototype stores, 2012 was another
year where we changed the wireless industry by providing first-to-market
products and services customized and personalized for each customer."
4G LTE NETWORK
Most recently, C Spire Wireless completed the eighth wave of deployment
of its 4G LTE (Fourth Generation Long Term Evolution) high-speed mobile
broadband services. The new service provides 4 out of every 10 consumers
and businesses with wireless data speeds up to 10 times faster than
currently available, allowing C Spire to be the first provider to make
these services widely available in its footprint. The initial 37 markets
receiving C Spire's advanced 4G LTE network cover 2,700 square miles, a
population of 1.2 million and 364 cell sites.
"C Spire's amazingly-fast 4G LTE network allows for even greater
personalization opportunities for our customers," said Kevin Hankins,
chief operating officer for C Spire Wireless. "Our 4G LTE network and
our new 4G device offerings are enhancing our personalization tools and
services, making the wireless experience at C Spire second to none."
The company introduced several 4G devices along with its network
deployment, including the Samsung Galaxy S III and Motorola PHOTONQ 4G
LTE touchscreen smartphones, as well as the Franklin Wireless 4G LTE
2-in-1 Smart USB modem. C Spire also continued its trend of offering
some of the industry's most iconic devices with the launch earlier this
year of the iPhone 5.
Another 2012 milestone for C Spire and its mission of wide adoption of
personalized wireless services was the enhancement of SCOUT and the
launch of SCOUT 3.0. Beginning as an app recommendation and
personalization tool, C Spire expanded SCOUT's capabilities earlier this
year to provide movie, entertainment, music and book recommendations.
Today, SCOUT is a one-of-a-kind entertainment recommendations app that
has been downloaded by more than more than 134,000 individuals using
Android devices, tablets, and the iPhone.
"SCOUT gets to know each consumer in a more intimate way and offers app
and entertainment recommendations that match their interests and needs -
providing content that is relevant, meaningful and more personalized for
each customer," Hays said. "No other wireless carrier is taking the time
to really get to know each of their customers and offering them a unique
personalized experience that is truly tailored just for them."
C Spire also spent this year enhancing the nation's only consumer
engagement program that rewards customers for personalizing their
wireless experience. PERCS rewards wireless users for simply interacting
with the company and doing things like sharing their views on the
company's community social orum, being a loyal customer and engaging in
activities on their way to personalizing their wireless experience.
Since its inception, C Spire customers have taken full advantage of
PERCS' benefits, with more than 310,000 members, including more than
50,000 non-customers, earning more than 130 million PERC reward points.
To date, customers have redeemed their Status PERC points for more than
260,000 individual rewards, including accessory discounts, exclusive
deals and more. In addition to status PERC benefits, customers can also
redeem points for items ranging from easier upgrades to Amazon.com gift
The company also expanded the rewards program this year with the launch
of PERCS with a Purpose, which gives reward members a chance to support
some of their favorite charities. In an October promotion tied to breast
cancer awareness and research, C Spire donated $20,000 to the American
Cancer Society after reward program members shared 550,000 reward points.
With more than 32,000 registered users and over 2 million cumulative
views, CIRCLE has become the place where C Spire customers and
non-customers go to openly share ideas, opinions, participate in unique
contests and educational forums and truly interact with their wireless
provider - becoming active participants in shaping and developing their
Using the unique social forum CIRCLE provides, C Spire has developed
consumer-engagement programs on CIRCLE, including a wireless safety
program, manufacturer and device forms and the CIRCLE Blitz college
football series. CIRCLE and INNER CIRCLE members also helped the company
beta test its new NEWSLINK service, provided valuable input on the
latest version of SCOUT and played a key role in several recent
enhancements to the cspire.com corporate website.
Earlier this year, C Spire expanded its suite of personalized services
with the introduction of NEWSLINK, a fully integrated and personalized
news delivery service that finds the news and information that is
relevant to each individual and delivers it daily to users across
devices. NEWSLINK customers receive a daily e-mail message featuring
premium news and information content tailored just for them, which links
them to various news sources around the state and nation. The service
also gives customers PERC reward points when they click, comment or
share about their experience using NEWSLINK.
"With personalized services like SCOUT, PERCS, CIRCLE and NEWSLINK,
we're interacting with customers in a more intimate and meaningful way.
We're asking the right questions, listening to our customers' answers
and then designing services that directly reflect and serve their unique
needs," Hankins said. "We've eliminated one-size-fits-all wireless and
made it personal - the way it should be."
SHARED DATA+ PLANS
C Spire recently became the first wireless provider in the U.S. to
introduce new plans that allow customers to share data across multiple
devices without the worry about surprise overages. The shared data
plans, which feature unlimited talk, text and picture messaging, allow
customers to share a single data allowance on up to 10 devices without
costly fees to monitor data usage and avoid overages. The shared data
plans build on the company's Choice plan structure, giving individuals
and families the flexibility and freedom to personalize their voice and
data plans to meet their unique desires and needs.
ADDITIONAL 2012 HIGHLIGHTS
This year also marked the acceleration of smartphone adoption as
consumers sought to personalize their devices, services and experiences
using mobile technology, according to company officials and industry
C Spire's focus on personalized services promises to reap even more
dividends as research shows that consumers are searching for products,
services and providers that are focused on their specific needs and
desires. "As the wireless industry continues to consolidate and become
more competitive, each carrier must find their special sauce," said Jeff
Kagan, an Atlanta-based wireless and telecommunications industry
analyst. "With its brand change and focus on personalized services, C
Spire is well positioned to outperform competitors."
For more information about C Spire Wireless and its personalized
wireless services, go to www.cspire.com.
About C Spire Wireless
C Spire Wireless is a diversified wireless communications company
passionately committed to helping customers by personalizing wireless
services designed just for them. The company is the first wireless
provider in the U.S. to personalize customers' experience by offering
app, music, movie and book recommendations that fit who they are,
services that anticipate their needs, and rewards for using their phone
in new ways - all with seamless ease and at amazingly fast speeds. This
news release and other announcements are available at http://www.cspire.com/news/.
For more information about C Spire Wireless and its products and
services, visit www.cspire.com
or follow us on Facebook at www.facebook.com/cspire,
Twitter at www.twitter.com/cspire
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