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[December 12, 2012]
Razorfish Hires Two VPs to Accelerate Commerce Practice
(PR Web Via Acquire Media NewsEdge) New York, NY (PRWEB) December 12, 2012 Razorfish, one of the world’s fastest growing digital and technology agencies, today announced they have hired Samantha Starmer, 42, and Jason Goldberg, 44, as Vice President of Experience and Vice President of Strategy, respectively, for Razorfish’s Commerce Practice. Starmer and Goldberg, who are both based in Chicago and will report to the practice’s Senior Vice President Paul do Forno, are the newest additions to the agency’s growing global discipline, which in the last six months has won accounts such as Uniqlo, HSN and Sephora. Razorfish was also recognized as a strong performer in commerce services in the Forrester Wave™ earlier this year.
Starmer has 15 years of customer-centric experience and most recently served as Director of eCommerce Customer Experience at REI, a leading national outdoor retail co-op. There, she was responsible for creating and incubating user experience, interaction design, information architecture and experience strategy teams. Starmer previously led large, customer-facing programs from strategy through design and execution at Microsoft and Amazon.
Goldberg has over 20 years’ experience in shopping marketing and comes from CrossView, Inc., a provider of cross-channel commerce solutions for B2B and B2C companies. At CrossView, he served as Vice President of Strategy and Customer Experience, leading a team of strategists and designers who enabled cross-channel solutions for leading clients. Through this and other previous positions, Goldberg has served as a principal customer experience architect for companies such as Best Buy, Levi Strauss & Co., Sony, Microsoft and more.
“As we continue to build out our team, we’re looking to implement a balance of customer experience thought leadership and big brand retail strategists to create holistic experiences for our clients across all channels,” said Shannon Denton, central region president and executive lead over Razorfish's global Commerce practice. “Samantha and Jason bring complementary expertise that together strengthens our practice’s fundamental capabilities, including omnichannel strategy, user experience, information architecture, platform development, retail marketing and beyond.” “I’m excited to join Razorfish amidst the massive growth of the Commerce Practice,” said Starmer. “As someone who is passionate about crafting cohesive customer experiences across all channels, times and devices, I look forward to evangelizing for the customer and helping to define the experience vision for our clients.” “I’ve long admired Razorfish and have been impressed by the agency’s reputation in the world of retail and commerce,” said Goldberg. “Having worked with some of the top consumer brands in the world, I know I will be able to leverage my experience to develop strategies for our international commerce clients that give them a competitive advantage and ensure they achieve their business objectives.” Starmer and Goldberg both started in their new roles on November 5th.
About Razorfish Razorfish, the highest ranked digital agency in Advertising Age’s 2011 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Razorfish is part of Publicis Groupe. Visit
for more information. Follow Razorfish on Twitter at @razorfish.
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(c) 2012 PRWEB.COM Newswire
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