In the new report "2013
Mobility Predictions: Time To Place Your Bets," Yankee
Group looks ahead to 2013 and sees smart players beginning to take
calculated risks and position themselves for long-term success. Next
year will mark the arrival of several trends that until now had been
only anticipated. Yankee Group analysts recently expanded on the
predictions in the accompanying webinar, "2013
Predictions: Mobility at a Crossroad."
"As the year draws to a close, there are indications that the mobility
dust is beginning to settle," said Declan Lonergan, Yankee Group VP of
research and co-author of the report. "Most regions (Europe is a notable
exception) are showing signs of a firmer economic recovery. North
America's M&A frenzy seems to be played out for now, and virtually all
players know the hand they've been dealt. Thus, we see 2013 as the year
when they must leverage that knowledge and place their mobility bets for
the long term."
Yankee Group's 2013 mobility predictions are:
1. Operators will lose U.S.$1 billion per month in voice/messaging
revenue.2. All mobile operators will be either digital lifestyle
providers or value bit providers.3. Small cells will stumble.4.
At least one operator will launch a turbo-boosting service.5.
Google will start subsidizing mobile payments credit/debit card
transaction fees.6. A cloud-based mobile payment system will see a
significant data breach.7. More than 50 percent of companies will
look to the cloud for their mobile app deployments.8. Microsoft's
Windows Store will abandon the 70-30 split and registration fees.9.
Android smartphone market share will decline in the U.S.10. MVNOs
will feel the squeeze as operators get serious about M2M.
About Yankee GroupYankee Group is the preeminent research
and advisory firm equipping companies to profit in a mobile world. The
core of our content is proprietary research and analytics on the
attitudes, behaviors and usage patterns of mobile users. We provide a
range of actionable data, insights and advice to marketing, strategy and
product executives driving the mobility revolution in leading companies
worldwide. Visit www.yankeegroup.com.
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