Shopping Experience in a Smartphone World," a study of rapidly
emerging e-commerce and mobile activity, was released today by
Moosylvania, an independent
advertising agency specializing in digital, branding, experiential
and promotions. The study, fielded by Hatch Global Research and First
Choice Facilities, is based on the responses of 1,874 male and female
smartphone users in the U.S. ages 18 and up. It uncovers how respondents
shop in an increasingly digital world and how it can impact marketers,
brand managers and advertisers - particularly those in automotive,
apparel, appliances, banking, electronics, food & beverage, furniture,
gifts, housewares and travel.
"With a smartphone in every respondent's hand and access to a personal
computer (97%) or tablet (43%), we found that when it comes to buying
most goods and services, speed is beyond the essence," said Norty Cohen,
founder and CEO of Moosylvania. "They are researching reviews, comparing
prices, photo sharing and making purchases in seconds and prefer doing
so equally online and in-store."
The study reinforces that there is a vital need for marketers to provide
reliable up-to-the-minute product information - via SEO, peer reviews,
special offers, coupons and advertising - so consumers can weigh their
purchase options efficiently and with confidence. In fact, 80% of
respondents said they want more mobile-accessible product information
while they're shopping at retail.
The study, which is available free of charge, not only shows how much
consumers have embraced technological resources at retail and online,
but what they demand and expect in the year ahead. It begins with key
findings followed by well-organized data that answer questions such as:
Moosylvania is an independent advertising agency specializing in
Digital, Branding, Experiential and Promotions with a globally-ranked
research facility on its campus. Clients include Bacardi USA, Balance
Bar, Capital One, Enterprise Holdings, Sapporo Beer, Spectrum Brands and
Universal Studios. Moosylvania has been recognized by The Agency Post
as one of the top 10 agencies in the U.S. for implementing MooseTracker,
its free resource to keep members of the advertising and marketing
industries up-to-date on trends in social media, tech, MMS/SMS and
mobile marketing strategies. For more information, visit moosylvania.com
or contact Rodney Mason at 314-644-7987 or firstname.lastname@example.org.
Follow Moosylvania on Twitter at twitter.com/moosylvania
and on Facebook at facebook.com/moosylvania.
Moose Tracker is Moosylvania's free mobile and social digital case study
resource, which hunts and gathers the latest digital marketing programs
from around the world. It has more than 2,000 quick-read, brand-focused
case studies that keep marketers up-to-date on trends in social media,
tech, mms/sms and mobile marketing strategies. To view and search the
Moose Tracker, go to www.moosetracker.com.
Follow Moose Tracker on Twitter at twitter.com/moosetracker.
About The Shopping Experience in a Smartphone World
Moosylvania created the Survey to focus on e-commerce trends and mobile
activity in 2013. It was fielded online by Hatch Global Research and
First Choice Facilities network in September 2012. In order to highlight
e-commerce and mobile activity, "The
Shopping Experience in a Smartphone World" study is based on 1,874
respondents, ages 18 and up, with an equal split of males and females
who own smartphones. For additional respondent data, contact Rodney
Mason at email@example.com.
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