Hopkins, Chief Marketing Officer and lead generation expert at SmartBear
Software, has been named to the Sales Lead Management Association (SLMA)
list of the 50
Most Influential People in Sales Lead Management in 2012 for the
second year in a row. Jeanne was named #23 on the list this year.
Jeanne Hopkins, CMO & Executive Vice President, SmartBear Software (Photo: Business Wire)
"Jeanne Hopkins has lived and breathed lead generation and management,
and has created measurable wealth for her companies, their sales
channels and the end user," said James Obermayer, Executive Diector at
Sales Lead Management Association. "She is extraordinary and deserves to
be recognized by her peers."
Under Jeanne's leadership, SmartBear was recognized in October with a
Groundswell Award for driving sales leads through social media,
increasing reach across Twitter, Facebook, LinkedIn and Google+ by 130
percent over the summer, during a traditionally slow period. Prior to
joining SmartBear, Jeanne was Vice President of Marketing at HubSpot,
where her marketing leadership helped the company become the
second-fastest growing software company in the Inc. 500 by generating
45,000 new leads each month. She was also CMO of MEC Labs, owner of
MarketingSherpa, MarketingExperiments, and InTouch, and Senior Director,
Marketing Programs and Communications for Symmetricom.
"Jeanne has fundamentally changed lead generation into a new marketing
machine for SmartBear, using the new avenues of social media that
customers and prospects are increasingly relying on to get useful
information," said Joe Krivickas, CEO at SmartBear. "Capturing inquiries
from simple product questions to technical support, she has spearheaded
the lead gen process to not only generate record numbers of high quality
leads, but provide better, increased communications with SmartBear
Characteristics of the 50 Most Influential People in Sales Lead
Management include being a role model, educator, influencer, and possess
integrity and leadership qualities.
Follow Jeanne on Twitter @jeannehopkins.
About SmartBear SoftwareMore than one million developers,
testers and operations professionals use SmartBear tools to ensure the
quality and performance of their desktop, mobile, Web and cloud-based
applications. SmartBear products are easy to use and deploy, are
affordable and available for trial at the website. Learn more about
SmartBear, the company's award-winning tools or join the active user
community at http://www.smartbear.com,
or follow us on Twitter @smartbear
All trademarks recognized.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121211005285/en/
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