(NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology, today announced a partnership with Infinian, the
leader in coupon redemption tracking, to provide marketers a complete
and seamless end-to-end mobile solution. From coupon creation and
distribution tools, to in-store redemption and targeted marketing, the
partnership helps consumers and brands engage on an entirely new level.
"This partnership extends mobile marketing to the in-store experience,"
said Jonathan Knight, CEO, Infinian. "The data we collect by closing the
loop on loyalty transactions, coupon distribution and redemption allows
Velti to help brands better understand purchase behavior and therefore
deliver more relevant offers and promotions to consumers on a true 1:1
As part of this new solution to bring consumers an innovative in-store
experience, Velti creates, supplies, and distributes the coupons for
brands, while Infinian enables retailers to redeem and track the
interactions-allowing marketers to effectively complete the purchasing
loop and to remarket to these consumers. When consumers receive a coupon
on their mobile device, they'll have the ability to redeem it in store
directly from their phone or tablet.
Infinian's direct link to Point of Sale (POS) systems for in-store
redemption of mobile coupons provides Velti with a wealth of user
purchase data to optimize future promotions for brands. This is an
important step, as a recent study by Juniper Research1
highlights that mobile coupons are becoming increasingly pervasive. The
study projects that by 2016 the redemption rate worldwide will reach 8
percent, which is an eightfold increase over the most successful paper
coupon campaigns. In that same timeframe, redemption values will exceed
$43 billion, with 600 million mobile coupon users around the globe.
"Velti's strength lies in providing tools and solutions for marketers to
effectively use the mobile channel to achieve positive ROI," said Sunil
Verma, Chief Business Development Officer, Velti. "Not only is this
partnership a great supplement to our existing solution, it advances the
entire mobile marketing industry by providing a new link between brands
and consumers. The data collected allows us to optimize offers based on
audience, for example determining if women prefer 50 percent off coupon
vs. a free cookie, which will greatly benefit consumers."
The initial focus in rolling out the platform will be at some of
consumers' favorite quick-service restaurants around the country.
Infinian currently works with a number of renowned brands including
Outback, McDonald's, and Burger King.
Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies,
mobile operators and media to implement highly targeted, interactive and
measurable campaigns by communicating with and engaging consumers via
their mobile devices. The Velti platform, called Velti mGage™, allows
customers to use mobile and traditional media to reach targeted
consumers, engage the consumer through the mobile Internet and
applications, convert them into customers and continue to actively
manage the relationship through the mobile channel. Velti is a publicly
held corporation based in Jersey, and trades on the NASDAQ Global Select
Market under the symbol VELT. For more information, visit www.velti.com.
Infinian is the leading provider of cloud based loyalty and couponing
solutions for marketing organizations around the globe. The solution
enables brands to create and track incentives through multiple
distribution channels such as Facebook, twitter, and email, thus gaining
insights into specific customer purchase behavior. Since all incentives
reside in the cloud learning's can be applied in real time, thus freeing
marketing organizations from the constraints of their POS systems,
without having to make any expensive upgrades. Fraud is also completely
eliminated. Infinian is a private company based in Los Altos CA.
1 http://www.juniperresearch.com/viewpressrelease.php pr=280
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