As the countdown to the holiday travel season begins, travel reviews are
playing an even bigger role in travelers' vacation planning, reveals the
fourth annual Allianz
Travel Insurance Vacation Confidence Index.
Seventy-six percent of consumers traveling this holiday season (up
from 69 percent last year) say they find other travelers' reviews
trustworthy. Combined with the survey's other
major finding that Americans plan to spend 12 percent more on
holiday travel this year over last, user reviews have become even more
critical for travel suppliers such as hotels and cruise lines.
"Consumers understand that travel is a significant investment, and they
are looking for ways to validate their choices," said Alan Josephs,
Chief Marketing Officer of Allianz Global Assistance USA. "Travelers
want reassurance from peers that their selection is going to provide
them with the best experience possible."
Travel Insurance provides its customers with coverage should a
planned trip be cancelled or interrupted for unforeseen circumstances
that are included in the purchased policy.* For additional information,
To Trust or Not to Trust
Young Americans ages 18-34 (77%, up 7 points from 2011) and Americans
with higher household incomes (77% of those with an annual HHI of
$75,000) are most likely to find other travelers' reviews "trustworthy,"
followed by those ages 35-54 (70 percent), and American seniors (61
percent), ages 55+.
Although lower income Americans are the least likely to find other
travelers' reviews "trustworthy" (64% of those with an annual HHI of
less than $25,000), they have shown the biggest increase from 2011 with
a 14 percent jump in 2012.
Peer Reviews Have Say in Travel Plans
More Americans are taking others' reviews into account when they're
planning their own vacations. Half of Americans who are confident they
will take a holiday trip in the next year "factor" other travelers'
reviews into their own booking plans, up 9 points from those who
answered similarly last year. The other half of Americans taking a
holiday trip "don't factor" other travelers' reviews into their plans,
down 9 points.
Just as young Americans are more likely to find other travelers' reviews
"trustworthy," they are also most likely to factor other travelers'
reviews into their own booking plans (47 percent, up five points from
Social is Certainly the New Normal
Among travelers under 35 who share reviews of their travel experiences
online, social networking sites such as Facebook, Twitter and Pinterest
are most popular. 35 percent say that they share their travel
experiences socially, up six points from 2011 and nearly three times the
proportion of those who post on travel review sites (12 percent). Adults
over 35 don't shy away from social networks either, utilizing them 12
percent of the time and seeking out travel review websites 8 percent of
Travel Insurance Vacation Confidence Index is based on a
telephone survey conducted by Ipsos
Public Affairs from November 7 - 12, 2012 of a nationally
representative sample of 1,000 randomly-selected adults aged 18 and over
residing in the U.S. With a sample of this size, the results are
considered accurate within ±3.1 percentage points, 19 times out of 20,
of what they would have been had the entire population of adults in the
U.S. been polled. The margin of error will be larger within regions and
for other sub-groupings of the survey population. These data were
weighted to ensure the sample's regional and age/gender composition
reflects that of the actual U.S. population according to data from the
U.S. Census Bureau.
* Conditions, limitations and exclusions apply. For a complete
description of the coverage, carefully review the terms and conditions
of the certificate of insurance. Insurance coverage is underwritten by
BCS Insurance Company (OH, Administrative Office: Oakwood Terrace, Ill),
or Jefferson Insurance Company (NY, Administrative Office: Richmond,
VA), depending on the insured's state. Allianz Global Assistance and
Allianz Travel Insurance are brands of AGA Service Company. AGA Service
Company is the licensed producer and administrator of this plan and an
affiliate of Jefferson Insurance Company. The insured shall not receive
any special benefit or advantage because of the affiliation between AGA
Service Company and Jefferson Insurance Company.
Allianz Global Assistance USA
Allianz Global Assistance USA is a leading consumer specialty insurance
and assistance company with operation centers in 29 countries. In the
United States, Allianz Global Assistance USA (AGA Service Company)
insures 13 million customers and is best known for its Allianz Travel
In addition to travel insurance, Allianz Global Assistance USA offers
event ticket protection and unique assistance services such as
international medical assistance and concierge services. The company
also serves as an outsource provider for in-bound call center services
and claims administration for health insurers, property and casualty
insurers, and credit card companies.
For more information about Allianz Global Assistance USA, please visit allianzassistance.com. To
learn more about Allianz Travel Insurance plans, please visit allianztravelinsurance.com
or Like us on Facebook at Facebook.com/AllianzTravelInsuranceUS.
Allianz Global Assistance
How can we help
International leader in Assistance, Travel Insurance and health,
life & home care services, today Allianz Global Assistance counts more
than 10,920 employees who speak 40 different languages and work
throughout the world with a network of 400,000 service providers and 180
correspondents. 250 million people, or 4% of the world's total
population, benefit from its services, which the Group provides on all
Allianz is the 20th largest company in the world (Forbes
Global 2000, 2011) and 62nd most valuable global brand
(Interbrand, 2012). Allianz has 151,000 employees worldwide and 76
million customers in more than 70 countries. In 2011, Allianz had
over 103 billion euros in revenue and over 1.6 trillion euros under
management. In the US, Allianz brands include:
Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research
practice made up of seasoned professionals. We conduct strategic
research initiatives for a diverse number of American and international
organizations, based not only on public opinion research, but elite
stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news
organizations around the world. In the U.S., UK and internationally,
Ipsos Public Affairs is the media polling supplier to Reuters News, the
world's leading source of intelligent information for businesses and
professionals, and the Hispanic polling partner of Telemundo
Communications Group, a division of NBC Universal providing
Spanish-language content to U.S. Hispanics and audiences around the
Ipsos Public Affairs is a member of the Ipsos Group, a leading global
survey-based market research company. We provide boutique-style customer
service and work closely with our clients, while also undertaking global
research. To learn more, visit: www.ipsos-na.com
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