Avvasi Inc., the world's only vendor of QoE driven video management and
monetization solutions, today announced the launch of Avvasi Q-SRVTM
Video Service Gateway. This announcement signals the creation of a new
market category, in which mobile network operators put their
subscriber's video Quality of Experience at the heart of the traffic
management process. As video now represents more than half of mobile
network traffic, operators need to manage it as a separate service.
Avvasi's Q-SRV builds on the success of its Q-VUE product, currently
used by Tier 1 operators to measure video experience, by allowing
them to actively manage and improve subscriber video experience
for the first time.
"Mobile video now uses more than half of the available bandwidth on many
mobile networks - between 50% and 85% depending on the carrier, location
and type of service," said Dimitris Mavrakis, Principal Analyst at
Informa Telecoms & Media. "Quality of Experience is fast becoming a very
important KPI for video in mobile networks. Active management of
subscribers' video QoE has the potential to become one of the next
battlefields between competing operators. In the future, we believe that
actively managig the video experience will be one of the biggest
opportunities operators are presented with to monetize the 50% of
service that is now essentially given away for free by carriers."
Q-SRV has been designed for LTE and broadband networks. It enables
network operators to detect poor video experience in their network, per
subscriber, device, location, and service and to improve the user
experience in real-time while simultaneously increasing virtual network
capacity. Additionally, Q-SRV helps rationalize and create SLAs for
video quality, which is indispensable for video monetization.
"Operators understand that they need to improve and manage their
subscribers' video experiences and create new revenues from exploding
levels of mobile OTT video like YouTube and Netflix," said Mate Prgin,
President and CEO of Avvasi. "We have been very successful in helping
our existing customers measure, improve and monetize OTT video with
Q-SRV, and we are happy to extend today its unique, industry-first
benefits to all operators concerned with improving and actively managing
their video experience."
Avvasi Q-SRV runs on Avvasi's Xperium platform, a carrier-grade,
ATCA-based chassis that provides industry leading scalability,
flexibility and performance needed to help service providers monetize
massive video traffic growth.
Avvasi will be showcasing Q-SRV at Mobile World Congress 2013 in
Barcelona on February 25-28, 2013. To book a meeting to see how Q-SRV
will help your organization please contact Avvasi's marketing team
directly at marketing <at> avvasi.com.
Avvasi enables QOE-driven measurement, improvement and monetization of
the video experience and is the industry reference in mobile video QOE
measurement and OTT video experience management. Avvasi provides
operators with the tools to become Video Service Providers, enabling
profitable participation in the value chain for mobile video delivery.
Service providers around the globe are deploying Avvasi's solutions to
measure, improve, and monetize mobile video in their networks. To learn
how, please visit http://www.avvasi.com.
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