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[December 05, 2012]
RGB Networks Adds New Vice President of Channel Sales to Expand Market Reach for TV Everywhere Solutions
(Marketwire Via Acquire Media NewsEdge) SUNNYVALE, CA -- (Marketwire) -- 12/05/12 -- RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, has hired Scott Pranger as Vice President, Global Channels. Pranger is tasked with growing sales of RGB's comprehensive TV Everywhere solutions by strengthening the company's relationships with the largest resellers and systems integrators serving the global cable and telecom markets.
Pranger is a veteran sales executive with extensive experience building channel relationships. He comes to RGB from Envivio, where he was Vice President of Global Channels and led the company's partnerships with key systems integrators and technology partners worldwide. These channel relationships have accounted for a significant share of Envivio's sales.
Traditionally, the largest North American cable operators and telecom carriers prefer to buy direct from technology vendors and assemble their own 'best-of-breed' solution. Through its long-established direct sales team, RGB has captured significant IP video deployments with these service providers, which use RGB's eVIA solutions to power the critical transcoding and packaging steps for large TV Everywhere rollouts. In contrast, smaller North American operators and most cable operators and telecom carriers outside the U.S. buy solutions through systems integrators, which offer a variety of product integration, testing and deployment services. Adding a dedicated channel sales arm to complement RGB's highly successful direct sales force positions the company to extend its IP video success with sales to new operators worldwide.
"Our direct sales team has had great success establishing our IP video products as the leading solution for TV Everywhere deployments in the Americas market," said Jef Graham, CEO of RGB Networks. "Now is the perfect time to capitalize on our success and aggressively pursue the channel sales opportunity as the demand for multiscreen services accelerates globally." "Having sold against RGB's multiscreen offering, I have admired the scalability and flexibility of their solutions, as well as the breadth of their product line. As the multiscreen ecosystem evolves, these are important qualities that systems integrators look for from their partners," said Pranger. "With the best IP video solutions in the market on my side, capable of delivering the next generation of multiscreen services, I'm eager to get started building a strong channel sales program that will help RGB capture even more of the TV Everywhere market." Prior to leading Envivio's channel sales, Pranger held executive sales and leadership roles in the mobile and networking industries where he built relationships and secured contracts with global systems integrators and leading technology providers.
RGB's IP video solutions are field-deployed with over 70 video service providers (VSPs) worldwide. Multiscreen deployments are happening now and three of the largest multisystem operators in North America have rolled out TV Everywhere offerings with RGB's technology at the core of their IP video networks. Setting the standard for quality, scalability and flexibility in transcoding and packaging -- two critical steps in multiscreen video delivery -- RGB's TV Everywhere solutions are enhanced with adaptive bitrate ad insertion and multiscreen nDVR capabilities, enabling cable operators, telecom carriers and other VSPs to smoothly grow small trials into full-scale, monetized TV Everywhere service deployments. As multiscreen reaches its next phase, the unique scalability of RGB's solutions positions the company for strong continued growth.
About RGB Networks RGB Networks enables video service providers to migrate to a multiscreen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. Wide adoption of the company's IP video solutions is based on core strengths in transcoding, advertising and overlay insertion, and statistical multiplexing. RGB's solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market -- they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators' network architectures and minimises operational costs. RGB's products are deployed by over 400 cable, telco, satellite, OTT and mobile operators in 30+ countries. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website -- www.rgbnetworks.com -- and IP video blog -- www.rgbnetworks.com/blog -- and follow us on Twitter @RGB_Networks.
RGB press contact, Americas: John Giddings Mobility Public Relations +1 (650) 245-2782 Email Contact RGB press contacts, EMEA: Ginnia Cheng / Kasia Murphy Johnson King +44 (0)20 7401 7968 Email Contact RGB corporate contact: Catlin Walker RGB Networks +1 (408) 701-2734 Email Contact Source: RGB Networks
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