Authentix, the global leaders in fuel authentication, and Goaltech,
Authentix' local Brazilian partner, renewed their brand protection
contract for gasoline with Petrobras Distribuidora, the leading energy
company in Brazil, following a full tender process. The brand protection
program protects Petrobras Distribuidora gasoline in Brazil from
adulteration and dilution.
Petrobras Distribuidora chose Authentix' industry leading fuel
authentication technology to ensure their fuel integrity beginning in
2006. Authentix markers are added to Petrobras Distribuidora's gasoline
and fuel testing for the markers is then conducted by the Petrobras
Distribuidora quality program entitled, "De Olho no Combustivel"
("Keeping an Eye on Fuel") to ensure that quality fuel is being sold.
Authentix and Goaltech provide in-country support, training and auditing
as part of the authentication program.
"The continuation of this brand protection program enables Petrobras
Distribuidora to ensure that motorists in Brazil are receiving the high
quality fuel they have come to expect," says Jairo Della Libera
Nascimento, Director of Goaltech.
"This program is another example of Authentix' goal to provide value to
our clients and form long-term relationships with key industry players
like Petrobras Distribuidora," states Lal Pearce, President, Global
Business Development, Authentix. "The effectiveness and continued use of
the Authentix fuel marking technology ensures that Petrobras
Distribuidora delivers on their brand promise of fuel integrity."
Authentix operates fuel marking programs on five continents helping
leading Oil & Gas companies protect their brands and helping governments
protect fuel tax revenues.
Authentix® is the global leader in fuel authentication. Serving clients
including national governments and oil and gas brand leaders worldwide,
our comprehensive fuel authentication programs are used to prevent the
loss of sales and tax revenues and protect the integrity of fuels. These
programs are built on a foundation of extensive fuel industry expertise
which enables Authentix to accurately analyze distribution, identify and
quantify areas of abuse, design and install sustainable solutions, and
manage ongoing programs that ensure compliance and supply chain
integrity. Authentix fuel authentication programs are proven and
effective. Authentix solutions have allowed our clients to recover over
$11 billion in lost revenues in the oil and gas, pharmaceutical and
consumer goods industries alone.
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