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| [November 29, 2012] |
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Havas Media Launches Digital Trends Video Series
NEW YORK --(Business Wire)--
Global media communications agency Havas Media is developing, in
partnership with top innovative companies and industry specialists, a
video series exploring nine burgeoning global media trends that show how
marketers are connecting with consumers in new and more meaningful ways.
Trend areas include progressive screens, social shopping, cashless
commerce, augmented learning and life tracking. Videos will be launched
regularly throughout the year, as they are most relevant to marketers.
The first video launched (http://www.youtube.com/watch v=lioK64vMH3E&feature=plcp)
discusses progressive screens (multiscreens) with partners MLB (News - Alert).com and
Shazam. The idea behind progressive screens is that, with screens
everywhere, the potential for more personalized, integrated experiences
between brands and consumers is advancing tremendously. Progressive
screens offer opportunities to enhance user experiences versus
interrupting, and enable consumers to "progressively" achieve their
tasks or goals.
According to Google's (News - Alert) recent multiscreen study, 90% of all media
interactions in the U.S. are screen-based, with an average of three
different screen combinations per day. Emailing, internet browsing and
searching, social networking, gaming and watching videos are the top
activities performed during simultaneous screen usage. More than
two-thirds of people start shopping on one device and then continue on
another. The implication of these findings is that there is a
significant opportunity for marketers on multi, or progressive, screens.
Said Rori DuBoff, SVP, Director Global Strategy, Havas Media, "With
progressive screens you can enrich and extend the user experience across
different devices. But marketers need to consider the context the
consumer is in and ensure that content is complementary and not
duplicative."
"As screens and technology advance, it's critical that we guide our
clients through all of the changes and create much deeper and richer
experiences between brands and consumers across many screens," said Adam
Kasper, EVP, Digital Investments, Havas Media.
About Havas Media
Havas Media is the global media network of Havas. Havas Media represents
one of the world's fastest growing media networks and its agencies have
grown from 10 markets in 1999 to 122 markets in 2011. Havas Media
services its clients through a portfolio of specialist global networks
and agencies. The group is organized to maximize local market dynamics
while leveraging the extensive global insight and strategic support
within Havas Media.
The range of companies within Havas Media include: MPG (Havas Media's
global media network), Arena Media (Havas Media's network for
tailor-made communication services), Havas Digital (Havas Media's global
interactive network) and Havas Sports & Entertainment (Havas Media's
global sports and entertainment communication network).
Further information can be found at www.havasmedia.com
or follow us on twitter at @HavasMedia.
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