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[November 27, 2012]
Sustainability pioneers, Effect, expand their Organic & Natural Experience (ONE) program to include more products and garner greater reach with new media opportunities.
(PR Web Via Acquire Media NewsEdge) Minneapolis, MN (PRWEB) November 27, 2012 Twin Cities based enviro-marketing firm Effect isn’t in the business of complacency; with over 9 years as innovators in the sampling field, Effect’s Organic & Natural Experience (ONE) program is now expanding its solution to include online market research, interactive displays and a powerful press portal providing clients with unique access to the sustainability market.
Says company COO, Andrew Atkin, “Our clients were asking for ways to extend the relationship with consumers after they sample their product at a ONE event. In response to their needs ONE has created a powerful grass roots marketing program that initiates consumer dialogue at live events and develops the relationship over time with a unique suite of marketing technology.” ONE, which initially looked to bring organic and natural foods out to sample at marquee events across the country, is now able to extend that conversation, from initial consumer contact to heartfelt brand advocate.
Kevin Rutherford, CEO of Mrs. Meyers/Clean Day agrees, “ONE is the best in the business at creating face-to-face trial experience. The addition of tools that allow us to recruit, engage and maintain a relationship with passionate consumers is something we are very excited about.” Through a nationwide network of 31 events ONE clients can expose their products to 8.2 million consumers who have interest in buying sustainable products. At these events ONE Brand Ambassadors recruit guests into an online community. As the community grows ONE clients can access the community to engage consumers in product feedback and digital promotional programs.
Newly appointed VP Business Development for the ONE brand, Sally Moog, immediately saw the need, “Our goal is to deliver on the promise of sampling or trials in a way that hasn’t been done before. We aim to really offer a gateway into a sustainable lifestyle, connecting consumers with brands around these ideas of environmentally sound choices, if done effectively can be truly life changing for people.” 2013 will find ONE moving into more diverse terrain including a presence at over 30 events and an ever-expanding roster of products in addition to an already stellar line up including: Amy’s Kitchen, Santa Cruz Organics, Alexia Foods, Mrs. Meyer’s Cleaning Products, So Delicious Dairy and more.
Atkin concludes, “So much of how we engage these days is digital and our work has historically been about connecting one-to-one or in-person marketing. But now we can do both and help continue this incredibly important conversation about cause driven work online and at events, really giving us a chance to effect actual change on many more levels.” Parent company Effect has developed many of the now gold standard practices around making massive tours more sustainable. This includes work with U2, Dave Matthews Band and Jack Johnson, to build plans that include eco-villages, staffing compost hubs and overseeing water refill stations. They’ve also developed forward thinking consumer product programs with companies like Annie’s, Glad, Clif Bars and Ben & Jerry’s.
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About Effect: Effect is the only global consultancy with a singular focus on sustainability and corporate responsibility. Through a proprietary process we help global brands create programs that focus on social good. We leverage these programs to increase product sales, distribution, good will and market share. Effect combines sophisticated strategy development with program execution and activation insuring high level thinking translates to impact at street level. Our portfolio of global brands includes Glad, Cliff Bar, U2, General Mills, Proctor and Gamble, Amy’s Kitchen, Target, Clorox, Alexia and many others. Effect is recognized as an industry innovator through our leadership in the creation of Earth Day, Climatecounts and Concerts for the Environment.
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(c) 2012 PRWEB.COM Newswire
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