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[November 27, 2012]
Esko unveils new version of WebCenter
Nov 27, 2012 (Datamonitor via COMTEX) -- Esko, a supplier of integrated solutions for packaging, sign and display finishing, has released a new version of the WebCenter with two distinct packaging and consumer trends.
The first one is the proliferation of product variations driven by mass-customization and personalization. The second trend is the increased pressure on regulatory compliance, the need to accurately incorporate the required regulatory information on packaging and related materials.
WebCenter 12 now extends capability to iPhones. "This enables the sales team to get updates on the progress of a job before visiting a customer," commented Jijo Dominic, Product Manager Web Solutions at Esko.
The new WebCenter reporting function is devised to help businesses measure and report their success internally and externally. Not only will WebCenter users be able to track savings made through improved work flow practices and processes, they will also be able to communicate those values to their clients in a better way.
"The regulatory requirement to have braille content on pharmaceutical packaging has created a new challenge in the packaging approval process," added Dominic. "This demands easy to use tools for the legal department to review content in braille and for the production team to verify how it can be achieved best." Through collaboration with Global Vision, Esko has been able to take these capabilities even further so that braille text can be scanned and verified by a reader that will translate it to prevent errors.
"This approach can also be applied to barcodes," said Dominic. "Problems in packaging design that result in regulatory action or consumer complaints predominantly originate from errors with barcodes and text. We have listened to our customers and added simple tools to eliminate these pain points." WebCenter is enhanced with cascading fields. These fields provide requirements in an intelligent manner with smart filtering and auto filling, rich text fields to provide long briefs and pictorial labels that explain concepts visually. WebCenter 12 standardizes the overall project request, prevents errors and lost data and minimizes human intervention, the company said.
"Effectively managing the 'briefing to delivery' process of packaging development is crucial to place the product on the shelf on time," explained Dominic. "That is why we focus heavily on enhancing process management capabilities and make it easier to build complex processes using a visual canvas. In WebCenter 12, we added simple but extremely effective capabilities to automatically name projects, assets and dedicated tasks." "To achieve this, WebCenter 12 is extended with user friendly and very powerful asset classification and searching capabilities with a fully customizable graphical asset browser based on document metadata and custom attributes.
"Furthermore, customization creates different asset browsing views depending on the profile of user. For instance, a brand manager can browse through assets using a brand and product hierarchy while a printer can browse through the assets using printer and print related search terms. Customers can effectively set their own classifications for easy retrieval." "Fully integrated with the prepress front-end and our business systems, WebCenter 12 delivers us an end-to-end packaging process management," commented Dave Gilfillan, Technical Manager for The Malting's site at SGS Packaging Europe Limited.
"Both packaging buyers and packaging suppliers effectively work together on one single platform. Design requests and order forms are presented in a user friendly interface. They trigger the start of a nicely laid out range of tasks and invite different stakeholders to actively participate in the process." "WebCenter evolved from a mere online approval tool to a professional packaging management solution, ensuring value throughout the packaging supply chain," concluded Dominic.
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