Duracell is bringing holiday cheer to families by partnering with Toys
for Tots and committing to powering up to 500,000 smiles through its Power
Holiday Smiles program. The program offers consumers the chance to
win the hottest holiday toys and gifts through an exclusive sweepstakes
on Duracell's Facebook page (Facebook.com/Duracell),
while also allowing them to give back to children in need. For every
sweepstakes entry received on its Facebook page, Duracell will donate a
battery to Toys for Tots.
Actress Lucy Hale kicks off the Duracell Power Holiday Smiles program to benefit Toys for Tots by making a surprise visit with battery-operated toys for students at P.S. 64 Tuesday, November 20, 2012 in New York. The program aims to power 500,000 smiles for families in need with the help of consumers. Visit Facebook.com/Duracell.com. (Photo: Business Wire)
"For any child, there is nothing more disappointing than opening up a
toy and finding that there are no batteries to power it," said Volker
Kuhn, general manager for Duracell North America. "We're proud to play a
crucial role in those special gift giving moments for families in need,
while giving consumers the chance to access the most popular toys and
The Power Holiday Smiles Facebook sweepstakes, which starts on
Thanksgiving Day, Nov. 22 and runs through Dec. 20, will feature a
giveaway for every hour of the day. Hundreds of toys and gifts such as
FURBY from Hasbro® Inc.; LeapFrog Tag Junior Reading System and
Microsoft's Xbox 360®250GB Holiday Bundle will be accessible for
consumers to win.
To help kick-off the program, Duracell also partnered with ABC Family's
"Pretty Little Liars" star and singer, Lucy Hale, who spent a day
yesterday with Duracell in New York City and surprised kids with holiday
cheer and Hasbro battery-operated gifts at P.S. 64, an elementary school
located in a low-income community in the Lower East Side that recently
recovered from loss of power and heat as a result of Hurricane Sandy.
"The holiday sason is such an important time to help those less
fortunate. I'm excited to support Duracell's campaign to power as many
smiles as possible through this initiative to give back to kids in
need," said Hale.
"Toys for Tots is excited to partner with Duracell to help power our
toys because we know that the small act of receiving a toy for a child
is a magical and important experience," said Bill Grein, Vice President
of the Marine Toys for Tots Foundation. "That's why having a toy that's
ready to go with batteries you can trust like Duracell can be so crucial
in helping ensure a child's holiday joy."
The program launch is also marked with a new national TV and broadband
spot featuring Hasbro and Toys for Tots. Duracell and Hasbro have come
together to donate thousands of Hasbro toys, including favorites from
the popular FURBY, FURREAL FRIENDS and PLAYSKOOL brands, all powered by
Duracell batteries to Toys for Tots.
For more information on Duracell's Power Holiday Smiles program and to
enter the sweepstakes visit: Facebook.com/Duracell.
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been
powering people around the world for more than 40 years. Our products
serve as the heart of devices that keep people connected, protect their
families, entertain them and simplify their increasingly mobile
lifestyles. As the world's leading manufacturer of high-performance
alkaline batteries, Duracell also innovates in lighting, renewable power
and wireless charging technologies to help consumers live life without
limits. Visit www.duracell.com
for more information, follow us on Twitter.com/Duracell
and like us on Facebook.com/Duracell.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About Toys for Tots
The Marine Toys for Tots Foundation is a not for profit organization
authorized by the U.S. Marine Corps and the Department of Defense to
provide fundraising and other necessary support for the annual Marine
Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots
provides joy and a message of hope to economically disadvantaged
children through the gift of a new toy during the Christmas holiday
season. Their gifts offer these children recognition and a positive
memory they will cherish for a lifetime. Many of the gifts they provide,
such as books, games and sports equipment, make a significant
contribution to the educational, social and physical development of
these children. In 2011, Marines distributed gifts to 7.2 million
children in 729 communities nationwide. The Marine Toys for Tots
Foundation relies on individual donations from the American public as
well as support from corporate sponsors, including Duracell. For more
information, visit www.toysfortots.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121121005192/en/
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