Save the Children:
Santa "Cause" is coming to town for students in Alamosa, Colorado. At this annual early-literacy campaign, sponsored by Noerr and Save the Children, Santa will read a classic Christmas tale and deliver books to children.
'Santa Cause' is Coming to Alamosa to Read, Learn and Be Merry!
For the third year, Save the Children and The Noerr
Programs have teamed up to promote early childhood reading,
literacy, and the importance of education support for underserved
children living in rural America. Children from the San Luis
Valley will receive an early visit from Santa Claus, who deliver a
new book to each child, read a classic Christmas tale and lead the
group in a chorus of Christmas songs. The
event will demonstrate the generosity of Santa and help put
Colorado's children on a path to reading success.
Noerr's genuine Santa Claus will sleigh into Elementary
School from his temporary residence at Simon Property Group's Town
Center at Aurora in Aurora, Colorado.
Alamosa City Councilman Josef Lucero
Amy Rogers, Director of Resource Development, Save the
Anita Russell, Marketing Manager, The Noerr Programs
Lori Smith, Alamosa Elementary School Principal
Santa's Guests: 130 children from the Save the Children
after school program at Alamosa Elementary; 250 children, parents
and siblings associated with the Save the Children Early Childhood
Program in the San Luis Valley area.
Alamosa Elementary School, 1707 W. 10th Street,
Alamosa, Colo., 81101
Thursday, December 6, 2012, 3:30 p.m.to 5 p.m.
3:30 p.m. - Santa arrives at K-2 building
4:30 - 4:45 p.m. - Santa distributes new books and card decks to
children from Scholastic Inc. and UNO
Save the Children and The Noerr Programs have teamed up for the
third year of "The Santa Cause," a partnership that values the act
of giving back by emphasizing the importance of education support
for underserved children living in rural America. Since the
partnership began, Noerr has collected more than $325,000 to
benefit children in need throughout the country.
Donations for Save the Children will be collected throughout
the holiday season at The Santa Photo Experience at all Noerr
Santa locations, including Town Center at Aurora.
About The Noerr Programs
From headquarters in scenic Colorado, The Noerr Programs provides
turn-key digital event imaging services and productions including The
Santa Photo Experience and Bunny Photo Experience for hundreds of
clients, including regional shopping centers, retailers and the
legendary Shops at The Plaza Hotel in New York City. Celebrating 24
years in business, every Noerr cast member invests their heart, soul and
experience into representing the spirit and essence of the season,
building lasting connections with guests through Noerr's innovative
retail, social media and altruistic platforms, including
Simon.BeMerrySanta.com. where children can earn badges online from Santa
by reading books. For more information, see www.NoerrPrograms.com
About Save the Children
Save the Children works to break the cycle of poverty and improve the
lives of children by ensuring they have the resources they need. Save
the Children's early childhood education, literacy, physical activity
and nutrition, and emergency response programs reached more than 185,000
children and families in the United States last year alone. For more
information, visit www.savethechildren.org/usa.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121119006520/en/
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