Technologies Corporation today announced an investment in Kiora,
an Indian startup company that provides kiosk-based video rental
solutions for low bandwidth regions.
Kiora's service uses a specially designed Internet kiosk for retail
outlets or community centers where consumers can fill conventional USB
sticks with their choice of premium movies and TV shows. The content can
then be downloaded at home for playback on custom-made set top boxes
that will retail at under $20.
"Kiora is a brilliant example of how to build bridges over gaps in the
Internet," said Talal G. Shamoon, chief executive officer of Intertrust.
"We are very impressed not only by Kiora's distribution model, but also
by the technology they've developed, both in terms of capabilities and
cost efficiencies. Kiora has great potential to transform video
distribution in places like India and China by solving the last mile
problem in a very unique way."
Kiora has already licensed content from major Bollywood studios and has
launched retail kiosks in its first test market in the Silicon Valley.
Despite having some of the best Internet penetration in the world and a
very large South Asan community, Silicon Valley's conventional video
rental outlets offer limited non-Hollywood content. Kiora's success in
this market will be expanded to other geographies with similar
demographics, including other ethnic and regional content popular among
immigrant communities across the world.
To prevent piracy, Kiora will deploy Marlin-based digital rights
management (DRM) protection in its entertainment content. Marlin
is an open-standard DRM technology that is being used in audio, video,
and e-Book distribution platforms around the world. Intertrust is a
founding member of Marlin.
"We started Kiora with the dream of providing high quality video to the
Indian market in a way that was sensitive to people's lifestyle and
Internet infrastructure," said Prasad Sanagavarapu, Kiora's co-founder.
"We have ended up building a modern service and a revolutionary set top
box, and have received sensational response from consumers and from
studios that are looking for better ways to sell movies and reduce
piracy. We now see similar opportunities around the world."
Kiora (formerly Bluebox Media Technologies) is headquartered in
Hyderabad and Sunnyvale, California. The Company plans to grow its
footprint in retail outlets in the US and India first, before expanding
to other geographies. Kiora is also exploring short-term opportunities
with franchisees who seek to cater content to non-Indian communities in
the US, and distribution partners in the Middle East, Africa, South East
Asia and in China. For more details, go to: www.kioramedia.tv.
Intertrust invents, develops, and licenses software, technologies and
intellectual property for digital rights management (DRM) and trusted
computing. The company holds over 250 patents and has over 200 patent
applications pending worldwide. Intertrust's inventions enable a broad
range of products that use DRM and trusted computing technologies,
including operating systems, digital media platforms, consumer
electronics and mobile computing devices, web services, and secure
enterprise automation. Intertrust is currently the world's only provider
of advanced multiplatform OEM SDKs for Marlin servers and clients. In
addition Intertrust also hosts a venture incubator that invests in
information security, privacy and information analysis technology in the
areas of consumer media, health and smart grid energy management.
Intertrust is headquartered in Silicon Valley and has regional offices
in London and Beijing. For more information, visit: www.intertrust.com.
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