In 2012, 72 percent of European online consumers (ages 18 and older) are
social health users*. According to the new Cybercitizen Health®
Europe 2012 study from healthcare
market research and advisory firm Manhattan Research, 44 percent of
European online consumers used social networking websites for health, 33
percent read or posted patient testimonials and 34 percent used health
ratings or reviews. The study surveyed 3,020 consumers (ages 18 and
older) in France, Germany, Italy, Spain, and the United Kingdom online
in October 2012, on their use of digital
media and technology for health and its influence on treatment and
Additionally, the study found that adoption of social media for health
varies by country. For example, compared with the other surveyed
countries online consumers in Spain and Italy are most likely to use
Facebook for health, while health ratings and reviews see strongest
adoption in Germany.
Social health users by country (percent is among those who are online in
"A large share of EU consumers is accessing health information from
social feeds," said Principal Analyst Christina Anthogalidis. "Although
dedicated health communities have been struggling for consumer
participation for years, health threads on general platforms are finally
driving the adoption of social health feeds. We believe this finding is
pointing at a significant shift in the EU online helth content market."
*Social health users have conducted any of the following activities
online for health within the past 12 months: used a community, group or
social networking website, or conducted any social-related activity
online such as reading or posting on health blogs, message boards or
health ratings websites.
Cybercitizen Health® Europe 2012 Webinar
Principal Analyst Christina Anthogalidis presents this recorded webinar
with additional findings from the study for those interested in learning
more about Cybercitizen Health® Europe. Visit www.manhattanresearch.com/News-and-Events/Events/cybercitizen-health-europe-webinar
to access the webinar or email email@example.com.
About Cybercitizen Health® Europe 2012
Cybercitizen Health® Europe is Manhattan Research's market research
study and syndicated advisory service benchmarking how consumers in the
France, Germany, Italy, Spain, and the United Kingdom use the Internet,
digital media, mobile devices and other technologies for health. The
data can be segmented across a variety of key
therapeutic audiences, including diagnosed patients, patients on Rx,
caregivers and info seekers.
Key topics covered in the research include:
For more information, please visit www.manhattanresearch.com/ccheu.
About Manhattan Research
Manhattan Research, a Decision Resources Group company, conducts annual
research studies covering digital health trends among healthcare
professionals and consumers in the Americas, Europe, and Asia-Pacific.
Broad research can be segmented by target specialist and therapeutic
audiences. For more information please contact firstname.lastname@example.org,
call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that
offers best-in-class, high-value information and insights on important
sectors of the healthcare industry. Clients rely on this analysis and
data to make informed decisions. Please visit Decision Resources Group
All company, brand or product names contained in this document may be
trademarks or registered trademarks of their respective holders
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