Rite Aid (NYSE: RAD) is giving shoppers a head start on Black Friday
(Nov. 23) shopping with 4,600 locations open at least 9 a.m. to 5 p.m.
on Thanksgiving Day.* And for the 71 million shoppers that the National
Retail Federation predicts will visit retailers nationwide on Black
Friday weekend, Rite Aid is offering a helping hand by emailing Black
Friday Survival Guides with shopping tips and a special savings sneak
preview to its most loyal customers.
Guides contain seven tips to help shoppers prepare for the "epic deals"
they'll be seeking that day at all their shopping stops, such as how to
stay hydrated and keep energized by taking advantage of Rite Aid's deals
for the week on water, Gatorade, Red Bull and healthy snacks. The guide
is being sent along with an exclusive preview of Rite Aid's regular
Black Friday promotion 3 Big Days to Save, which offers members
of Rite Aid's free wellness+ loyalty program great deals on
holiday essentials such as gift wrap, batteries and greeting cards.
According to the National Retail Federation, nearly 21 percent of
shoppers will shop drugstores this holiday season - the highest
percentage since 2004.
"Rite Aid has long been a Black Friday destination because our
convenient locations and extended holiday hours give weary shoppers a
chance to refuel and refresh on their marathon shopping quests and a
break from crowded mall and big-box store parking lots," said Tony
Montini, executive vice president of merchandising for Rite Aid. "This
year we've also taken care to select some of the hottest items spanning
the major gift categories to help weekend shoppers cross a few names off
This year's unexpected holiday finds with special prices during the 3
Big Days to Save event include nostalgic favorites such as a
52-piece wooden train table set and Hot Wheels die-cast cars. Value
shoppers can cross the kids off their lists with perennial toy favorites
priced at $2.99 from Rite Aid's private brand Kids Stuff including
dolls, tea sets, plush stuffed animals and electronic cars and trucks.
The women on shoppers' lists will love pampering gifts such as massaging
slippers and foot bubble baths or beauty gift sets such as a Wet n Wild
10-piece nail kit. And for the men, Rite Aid has both practical gifts -
such as the Conair beard trimmer or ear/nose/brow grooming kits - and
thesimply fun - including video-game consoles that play classic Atari
and Sega Genesis games.
Last-minute host and hostess gifts are a snap with Hershey's Pot of Gold
boxed chocolates, holiday-themed tins of gourmet cookies and popcorn,
seasonal M&M's, scented candles, or buy one, get one free deals on As
Seen on TV gifts including Snuggies, Pillow Pets, Perfect Meatloaf, and
the Ahh Bra. Shoppers can even get a head start on stocking stuffers
with 8-gigabyte flashdrives or SD memory cards for phones and portable
electronics or hot deals on some of the hundreds of prepaid gift cards
Rite Aid offers. For instance, shoppers at this year's 3 Big Days to
Save event can pick up a +UP Reward good for $10 to $15 off of a
future Rite Aid purchase** when they buy select gift card denominations
for the iTunes Store or for a Home Improvement card good at a variety of
nationwide hardware retailers.
Also included in the 3 Big Days to Save event are holiday
decorations including stuffed indoor snowmen, Santas and Christmas trees
or a porch decorating kit with two door trees, two garlands and a
20-inch wreath. To help revelers get their seasonal greetings out on
time, Rite Aid has a buy one get one offer on select American Greetings
cards and a deal on photo greeting cards that can be easily customized
for as little as 25 cents** each at www.riteaid.com/photo
with uploaded or online photos from Facebook and Picasa.
Cyber Monday keeps the savings going
The seasonal savings won't end with the 3 Big Days to Save event.
On Cyber Monday (Nov. 26), the Rite Aid Online Store is offering 40
percent off more than a thousand items and free everyday shipping when
$50 or more is purchased. Selection includes a wide range of gift items
including select Revlon and Covergirl cosmetics, holiday decorations and
electronics. To find out how to get this special offer or for a full
list of all of the hot deals during Rite Aid's 3 Big Days to Save
event, see the special Thanksgiving Day (Nov. 22) advertising circular
in newspapers nationwide or online at www.riteaid.com.
Rite Aid supporting a Season of Giving, Season of Rebuilding
Starting on Black Friday, Rite Aid is giving its customers nationwide a
chance to donate an amount of their choice to support the rebuilding of
communities affected by Hurricane Sandy. All funds will be donated in
equal amounts to the Empire State Relief Fund, announced by New York
Gov. Andrew Cuomo, and to the Hurricane Sandy New Jersey Relief Fund,
established by New Jersey Gov. Chris Christie. Previously, The Rite Aid
Foundation awarded a $50,000 grant each to the Empire State Relief Fund
and the Hurricane Sandy New Jersey Relief Fund, a $100,000 donation to
the American Red Cross for Sandy relief efforts on Oct. 31, and numerous
product donations to residents in devastated areas including six truck
deliveries of bottled water and supplies valued at nearly $40,000 total.
Rite Aid Corporation is one of the nation's leading drugstore chains
with more than 4,600 stores in 31 states and the District of Columbia
and fiscal 2012 annual revenues of $26.1 billion. Information about Rite
Aid, including corporate background and press releases, is available
through the company's website at www.riteaid.com.
* Store hours may vary and many pharmacies close at 3 p.m.; See www.riteaid.com/stores
for details.** Limited number offers allowed per household,
see Nov. 22 ad in newspapers or, when available, at www.riteaid.com.
[ Back To NFVZone's Homepage ]