Image® Internet, a leading provider of edge computing, streaming and
content delivery solutions, today announced that Joe Lichtenberg, vice
president of Edge Computing, will co-present with Elaine Harvey, vice
president of Software Engineering at Resonate,
at the Interactive
Advertising Bureau's (IAB) Ad Operations Summit in New York City on
Nov. 19, 2012. The presentation, "Big Data Takes Center Stage at the
2012 Presidential Election: A Lesson for Operations," will examine how
Big Data enables operations teams to precisely target audiences across
any platform and achieve enormous impact.
"Political campaigns have many unique characteristics and singular
challenges and in many ways they can be thought of as extremely
high-speed brand campaigns," said Lichtenberg. "In addition to
dynamically customizing creative content, candidates need to adjust
their overall messages as voters' focus changes, as current events
unfold and as their opponents maneuver relative to them."
"Candidates only have months to establish their political 'brand,' make
and adjust their policy and mobilize their audience," continued Harvey.
"To accomplish this, candidates need rapid, detailed and continuous
feedback that only Big Data can supply to understand what is happening
in their campaigns and why."
The IAB Ad Operations Summit uncovers how evolving technologies and
initiatives combine with display, mobile, TV, social and video
operations to tackle the demands of today's multiscreen world. The Interactive
Advertising Bureau (IAB) is comprised of more than 500 leading media
and technology companies that are responsible for selling 86 percent of
online advertising in the United States.
Joe Lichtenberg, Vice President of Edge Computing, Mirror
Image Internet (@joelichtenberg)
Elaine Harvey, Vice President of Software Engineering,
"Big Data Takes Center Stage at the 2012 Presidential Election: A
Lesson for Operations" Real Time Delivery of Accurate,
Actionable, Big Data
1605 Broadway at 49th Street
New York, NY 10019
Press or analysts interested in meeting with Mirror Image Internet at
the IAB Ad Operations Summit can contact Matthew Briggs of PAN
Communications at 617-502-4300 or firstname.lastname@example.org.
Follow the IAB Ad Operations Summit on Twitter: @IAB
and #IABAO. For a full conference agenda, click here: www.iab.net/events_training/2012/adops/agenda.
About Mirror Image InternetMirror
Image® Internet, Inc. is the leading provider of highly scalable
online services for companies worldwide. Mirror Image combines a
patented, global Dynamic Delivery Network with real-time, ultra low
latency services that include Edge Computing, online video publishing,
streaming solutions for delivering live video and video on-demand,
content delivery capabilities for content caching and file downloads,
and optimized delivery to an extensive range of desktops, mobile
devices, IPTV set-top boxes and other devices.
Mirror Image has been recognized by Internet Retailer magazine as the
2010 Vendor Leader in the Content Delivery Network Category for the
fourth consecutive year. The company was also named a 2008 finalist in
the Streaming Media magazine Readers' Choice Awards in the Global
Content Network Delivery category. Mirror Image is a U.S.-based company
incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror
Image was founded in 1997. For additional information, please visit www.mirror-image.com
or call +1 866 374 4113. Follow Mirror Image on Twitter @MirrorImage_CDN.
Mirror Image is a registered trademark of Mirror Image Internet.All
other trademarks are the property of their respective owners.
About ResonateResonate enables advertisers to reach
audiences based on the nuances in consumers' belief systems and values.
Our proprietary platform allows marketers to build rich consumer
profiles to power online advertising campaigns, and gain actionable
consumer insights before, during, and after execution. Resonate's
insights power the campaign performance of leading brand and political
Resonate is headquartered in Reston, Va. with offices in Chicago, Los
Angeles, New York, and Washington D.C. For more information visit: www.resonateinsights.com.
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