Inc., the leading provider of advertising
management software for media companies is pleased to announce that Rogers
Media has selected WO
Automation for Radio, WideOrbit's
leading radio automation solution, for its 55 radio stations that span
29 markets across Canada.
Media is one of Canada's leading broadcast companies and has been a WideOrbit
Traffic customer since 2009. Rogers
Media selected WO
Automation for Radio after an extensive review of current
radio automation systems.
Automation for Radio will provide ease of use, a simple
transition, new workflow efficiencies and enhanced integration for Rogers'
radio stations from coast to coast," said Kirk Nesbitt, Vice President
of Corporate and Radio Engineering for Rogers Media-Broadcasting. "Rogers
Media is pleased to be building on its existing relationship with WideOrbit."
Automation for Radio is a modern and powerful radio automation
system that delivers unrivaled ease of use and tremendous operational
efficiencies to radio broadcasters. WO
Automation for Radio features robust search and voice tracking,
multi-station and multicasting capabilities, content sharing across
stations and markets, plus advanced interfaces to EAS equipment, audio
consoles, routers and music schedulers, such as MusicMaster.
Automation for Radio also provides seamless integration
leading sales, traffic and billing solution, which enables live log
editing, streamlined dubbing of commercials and real-time reconciliation
"We're honored that Rogers
Media has selected WO
Automation for Radio," said Eric
R. Mathewson, Founder and CEO of WideOrbit.
"Our integrated solutions are built for large broadcast companies like Rogers
and we're proud to support their growth."
is the leading provider of advertising management software for Media
provides innovative, proven solutions for managing the business of
broadcast and cable operations - from proposal to order, scheduling to
automation, billing and aging. WideOrbit
has been helping clients since 1999, delivering high ROI, greater
efficiencies and revenue optimization. More than 2,300 Television
stations, Radio stations and Cable Networks around the globe use WideOrbit
Traffic software with another 3,200+ stations on WideOrbit
Radio Automation platforms. WideOrbit
software manages more than $20 billion in advertising revenue annually.
Clients include: Astral
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision
and more than 300 other major media organizations. WideOrbit
is headquartered in San Francisco, with offices in Seattle; Denver;
Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.
About Rogers Media Inc.
Media Inc., a division of Rogers
Communications (TSX: RCI; NYSE: RCI), is a diversified leading
Canadian media company that engages in television and radio
broadcasting, publishing, digital, and sports entertainment. Rogers
Broadcasting has 55 AM and FM radio stations across Canada;
television properties include six Citytv stations, five OMNI
multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service. Rogers
Publishing produces many well-known consumer and online magazines,
such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is
the leading publisher of a number of industry, medical and financial
Media's suite of digital assets reaches 17 million unique visitors
per month through more than 1,000 premium owned + exclusive and extended
network sites. Rogers
Media Inc. owns Rogers Centre stadium, a year-round sports and
entertainment facility, and the Toronto Blue Jays Baseball Club.
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