today unveiled a significant redesign to its flagship Bloomberg
iPad app. The app, which first launched along with the iPad itself,
has been completely re-imagined to provide business executives instant
access to the business news and market information that is most relevant
to them. Users now have their own command center, where they can access
top news, a personalized snapshot of world markets and a summary of
their investments (including news and earnings updates on companies in
their Watchlist) without leaving their home screen.
"The redesigned Bloomberg app is personalized for users, enabling them
to dig as deep as they want into the content and data. It's a rich
experience without being overwhelming. That's what makes it so unique,"
said Oke Okaro, global head & general manager of mobile and connected
devices for Bloomberg L.P.
This level of personalization is the first-of-its kind within the
business and finance category, and is complemented with a sophisticated
yet intuitive navigation that allows users to dig deeper into te
content and put information in context. For example, if a user is
reading a technology-focused article that mentions Apple, the latest
stock price is displayed in the article alongside its company name. With
just one tap, the user can access comprehensive company information
including key statistics, financials, and sophisticated charting tools -
including the ability to benchmark Apple's performance against
competitors and major indices.
"The app allows for multiple ways to discover content and smartly
reveals more tools and contextually relevant information," added Okaro.
Users can now access powerful new performance charts and summary
visualizations to analyze and manage information when tracking personal
holdings (stocks, mutual funds, ETFs, currencies). For example, they can
see a summary of the leaders and laggards at any given moment and get a
snapshot of their portfolio by asset type, industry and location.
Other key features include:
The Bloomberg iPad App is available for free from the App
About Bloomberg Mobile
Bloomberg Mobile provides award-winning mobile products -- apps and
mobile websites -- including Bloomberg (available on iPhone, iPad,
Android phone, Android tablet, Blackberry and Symbian), Bloomberg TV+
(available on iPad), Bloomberg Radio+ (available on Android, iPhone and
iPod Touch), Bloomberg Businessweek+ (available on iPad and iPhone) and
Bloomberg Markets+ (available on iPad). For more details, please visit http://www.bloomberg.com/mobile.
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