Innovaro, Inc. (NYSE MKT: INV), The Innovation Solutions Company,
announces partnership with DataMentors.
Innovaro and DataMentors LLC have entered into an agreement which gives
DataMentors the ability to integrate LaunchPad Listen into their
DataFuse solution. The new option to DataFuse, called "SocialAppeal",
will be powered by Innovaro's LaunchPad Listen and will provide
sentiment and analytical analysis of postings on social media sites.
SocialAppeal is an innovative solution, one of the first tools in the
market today to automatically integrate social intelligence into a
marketing database. This new offering by DataMentors will further
strengthen their leadership position in the data quality and management
Dennis Hooker, Innovaro's Senior VP Sales said "We are very excited
about partnering with DataMentors to deliver SocialAppeal, the first
combined capability of its kind. The powerful and flexible social mining
and sentiment analysis capability of LaunchPad Listen should assist
DataMentors in offering a new level of knowledge to their clients."
Pete Giraldi, DataMentors' SVP of Sales and Marketing said, "DataMentors
is delighted to be partnering with Innovaro. As the world becomes more
social, companies must adopt processes to take advantage of this data.
Once social data is cleansed and integrated into a marketin database,
doors are opened for a variety of marketing and promotion opportunities,
CRM strategy improvement, brand development, prospect identification,
customer retention, and competitor knowledge."
About Innovaro, Inc.
Innovaro is The Innovation Solutions Company. We help clients innovate
and grow. Innovaro offers a comprehensive set of services and software
to assure the success of any innovation project, regardless of the size
or intent. The Company's unique combination of LaunchPad software and
Intelligence and Insights services provide businesses the innovation
support to drive success. For more information about Innovaro, please
visit its website at www.innovaro.com.
About DataMentors, LLC
DataMentors is a provider of database preparation and marketing
solutions, featuring DataFuse, PinPoint, ValiData, NetEffect, DataPoint,
and DMConsulting. These services are used individually or as an
integrated end-to-end turnkey database solution for a clean, highly
granular and accurate 360-degree view of the customer through data
validation, transformation, standardization and householding. Offered as
either a customer-premise installation or ASP delivered solution,
DataMentors leverages proprietary data discovery, reporting and
analysis, campaign management, data mining and modeling practices,
identifying insightful customer sales and marketing directions.
Certain matters discussed in this press release are "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will include
words such as "expects," "should," "believes," "anticipates", or words
of similar import. Certain factors could cause actual results to differ
materially from those projected in these forward-looking statements and
these factors are identified from time to time in our filings with the
Securities and Exchange Commission. We undertake no obligation to
publicly update or revise any forward-looking statements, whether as a
result of new information, future events, or otherwise. This press
release is available on Innovaro's website www.innovaro.com.
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