McAfee today announced that it has appointed Steve Redman as executive
vice president of global sales, and Penny Baldwin has joined the company
as executive vice president and chief marketing officer (CMO). Redman,
who previously served as regional president for the Asia Pacific Region
for McAfee, will relocate to McAfee's Santa Clara headquarters from
Sydney to lead the global sales team. Baldwin, who joins the company
from Yahoo!, is now responsible for leading McAfee's marketing efforts
around the world as well as serving as an active member of the executive
leadership team. Both Redman and Baldwin report directly to McAfee
Co-President Michael DeCesare.
"Steve is an accomplished leader who is dedicated to our cause of
keeping customers safe," said DeCesare. "He has an impressive track
record of double digit growth quarters in Asia Pacific for McAfee across
all four segments - consumer, small and medium business, commercial and
enterprise. As APAC president, Steve mastered a broad set of
cross-functional business skills, equipping him exceptionally well for
running our global sales organization. He has been instrumental in
driving a strong people-based culture in APAC which has been recognized
internally and externally as one of the best in the industry and beyond."
In his previous role, Redman was responsible for all business operations
for McAfee in the Asia Pacific region, including North Asia, Southeast
Asia, India, Australia, and New Zealand. Since joining McAfee in 2008,
Redman has guided the APAC region to four consecutive years of
double-digit growth, with multiple record growth quarters. Prior to
joining McAfee in January 2008, Redman spent eight years at EMC, most
recently as Vice President of Asia Pacific. In this positio, Redman had
responsibility for the field operations of EMC Software Group across
Asia Pacific and Japan. Prior to EMC, Redman was general manager of
Rockwell Electronic Commerce and held positions at Lucent Technologies
and Fuji Xerox.
Redman replaces Joe Sexton, who chose to depart to take a leadership
role in a non-competing technology company.
"I want to express my deep appreciation to Joe for his energetic
leadership and significant achievements within our sales organization
and on behalf of McAfee," continued DeCesare. "I wish him well in his
new job leading a start-up."
Prior to McAfee, Penny Baldwin was acting CMO and senior vice president,
Global Brand Strategy and Marketing at Yahoo!. She previously served as
president and chief executive officer of Young & Rubicam Advertising and
Wunderman Direct Marketing.
"Penny is a seasoned business leader with an exceptional record of
achievement across consumer, enterprise and corporate marketing," said
Mike DeCesare, co-president, McAfee. "She's had phenomenal success in
branding and marketing a diverse range of global companies and she
brings a strong, new marketing presence to this organization. We
continue to attract the finest talent, in part, because of our
dedication to making a difference in the lives of our customers and
"I joined McAfee not only because of its reputation for leadership in
security, but also because of its brand and the values it encompasses,"
said Baldwin. "In talking to many people in the company, it's clear that
there's a fervent belief that McAfee is more than just a collection of
technology solutions. Rather, the company has a cause-a higher order
purpose-of being relentlessly focused on making the world a safer place.
As a marketer, that's a really compelling proposition and something I
want to be a part of."
Baldwin has had success in branding and marketing a wide range of global
companies such as NetApp, Hitachi Data Systems, and Citrix, to Chevron,
AT&T and Cadbury Schweppes, to name only a few. Her background spans
developing capabilities and leading global efforts in brand strategy,
advertising, digital communications, direct marketing, event marketing,
corporate identity systems, portfolio strategy, market research, website
design, database marketing, social media and communications planning,
measurement and analytics. She has led teams to win numerous high
profile industry awards.
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC),
empowers businesses, the public sector, and home users to safely
experience the benefits of the Internet. The company delivers proactive
and proven security solutions and services for systems, networks, and
mobile devices around the world. With its Security Connected strategy,
innovative approach to hardware-enhanced security, and unique Global
Threat Intelligence network, McAfee is relentlessly focused on keeping
its customers safe. http://www.mcafee.com
Note: McAfee is a trademark or registered trademark of McAfee, Inc.
in the United States and other countries. Other names and brands may be
claimed as the property of others.
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