announced today that Row 44, the leading provider of in-flight Wi-Fi and
device-based entertainment, has selected SwiftAir as a partner for
in-flight destination services. Row 44 plans to roll out SwiftAir's
interactive in-flight travel guide exclusively on Southwest Airlines'
fleet of more than 350 Wi-Fi enabled planes. The inflight deals will
debut in early 2013 on planes flying into 11 of Southwest's top
destinations. More cities will be added throughout the year.
With this new interactive travel guide powered by SwiftAir, passengers
aboard planes equipped with Row 44's in-flight Wi-Fi will be able to
view virtual tours of their destination city and browse and buy
exclusive deals only offered in-flight - such as tickets to shows or
sporting events, restaurant reservations and tourist packages. Access to
the in-flight deals will be available at no cost via Southwest's
In-Flight Entertainment Portal.
"SwiftAir provides consumers with a destination-specific experience each
time they fly versus repurposed content from the ground," said Trey
Bayne, SwiftAir chief executive and financial officer. "We are excited
to provide Southwest customers with an entirely new way to receive
special offers and incentives from businesses, restaurants and
entertainment venues in their destination city."
Customers flying on a Row 44 Wi-Fi enabled Southwest aircraft will have
the ability to browse and buy exclusive deals via tablet, phone or
laptop. Redemption codes are sent via text and email to a mobile device,
and presented to the merchant to redeem the deal.
"We know our airline partners want to deliver the best inflight
entertainment experience available, and that is why Row44 seeks to
provide even more innovative services that are meaningful to their
passengers," said Doug Walner, chief commercial officer for Row 44.
"SwiftAir's interactive travel guide is a tremendous complement to our
platform as it gives passengers considerable access to their destination
city and our airline partners yet another avenue to deliver a great
SwiftAir is an innovative In-Flight Travel Guide designed to provide air
travelers with virtual tours, special offers and insider information
about their destination city. The Web-based technology is viewable
onboard flights equipped with a Wi-Fi connection. Revolutionary to the
marketplace, SwiftAir offers key benefits to our partners - both vendors
and airlines - as well as to the end-users of the platform. For more
information, please visit www.swiftairmedia.com.
About Row 44, Inc.
Row 44, Inc. is the leading inflight WiFi and device-based entertainment
provider for commercial airlines. Row 44 enables airlines worldwide to
provide their travelers with high-speed Internet connectivity, access to
world-class entertainment content, including live television and
streaming Video on Demand, and local activities that can be booked en
route. Aboard more than 400 planes worldwide, Row 44 has the largest
fleet of high-speed WiFi-enabled planes that operate over land and sea
with airline partners including Southwest
Air Shuttle, Mango
Airlines, Transaero, Icelandair, UTAir and Allegiant
Air, The Row 44 platform uses the most reliable, sustainable
technology for connectivity available today to deliver airline
passengers a quality travel experience, and airlines incremental revenue
and growth opportunities. To learn more, please visit www.row44.com.
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