a provider of audio and video based marketing solutions, has completed
the acquisition Profit-Tell International (http://www.profit-tell.com),
a Chicago based messaging on-hold company. Affiliates of Main Street
Capital Corporation (NASDAQ-GS: MAIN) and Deerpath Capital Management,
LP provided financing as part of their on-going relationship with
As part of the acquisition, Spectrio will incorporate Profit-Tell's
franchise locations throughout the U.S., along with the company's
creative script development staff and studios. These employees create
and produce on-hold messaging, web-site audio tours, email campaigns,
and newsletters for a variety of clients and industries.
"We believe that Profit-Tell International'sclient base and expertise
in the audio and Web marketing space will complement Spectrio's suite of
services", said Aaron Kleinhandler, principal & CEO of Spectrio.
"Profit-Tell and its president David Hearld have helped thousands of
clients in over 300 industries increase business using on hold
messaging, web and email marketing campaigns, all which dovetails nicely
into Spectrio's core competencies."
"Spectrio has demonstrated a commitment to ensuring that our legacy
clients will continue to receive the same outstanding level of service
that they have come to expect with Profit-Tell International," stated
President David Hearld of Profit-Tell International. "Spectrio is one of
the top five providers in the telephone on-hold messaging industry and
the combined studios, writers and voice talent of both companies, will
provide unparalleled service and an expanded variety of marketing
options - including digital signage"
Both Spectrio and Profit-Tell International are dedicated to the smooth
execution of this transition, ensuring that the exceptional level of
customer satisfaction is maintained. To this end, Profit-Tell's
president David Hearld will be stepping back from some of his day-to-day
operational duties, but will still remain involved in the company.
Headquartered in Tampa, Fla., Spectrio
provides audio and video based solutions to help clients deliver
effective marketing messaging to their customers. The company creates
and delivers a variety of multimedia marketing solutions, including:
producing and recording on-hold telephone messages, IVR prompts and
automated attendant greetings; digital signage solutions for waiting
areas, retail spaces and interactive kiosk applications; public space
music and location specific "storecast" messaging; multimedia
enhancements for the Web, and custom video applications. The company has
annual revenues of approximately $17 million and 72 employees. With
audio and/or video marketing solutions in place in approximately 40,000
U.S. locations, the company is among the top five providers in the
telephone on-hold messaging industry.
About Profit-Tell International:
Profit-Tell was founded by David Hearld in 1993. The company is an
advertising and marketing firm and began franchising in 2002, now with
over 20 units nationwide. They specialize in using creative marketing
solutions to improve client profits by cross educating customers in
services they may not have known existed or considered previously.
Profit-Tell has worked with thousands of companies nationwide.
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