dotMobi, a leading mobile Web development solutions provider, today
announced that Komli
Mobile, the global mobile advertising network, has adopted
DeviceAtlas® as its device detection solution. Komli Mobile, part of Komli
Media - Asia Pacific's leading digital media technology platform,
serves more than 20 billion ad impressions in over 60 countries each
month, at the lowest-possible latency of less than two milliseconds.
Real-time identification and knowledge of a device's characteristics are
required to deliver advertising that works on each requesting mobile
device. But with the daily introduction of new devices and operating
system revisions, staying up to date with device information can be a
challenge. DeviceAtlas, however, is able to keep the Komli platform in
concert with the fast-evolving device landscape.
"With hundreds of millions of ad impressions being handled on our
platform every day, we need a robust and accurate device detection
solution that can give us the intelligence to target and deliver ads
accuratly, quickly and correctly for our customers," said Amit
Bhartiya, VP of Komli Mobile. "DeviceAtlas meets that need for us."
dotMobi COO Eileen O'Sullivan said, "High-speed, accurate device
identification is a must for any advertising network. DeviceAtlas can
quickly handle the millions of queries ad networks like Komli need
- speedily, reliably and accurately. We are proud to help Komli Mobile
extend its leadership position through the use of DeviceAtlas."
Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias
Limited - is a worldwide leader in enabling the development & discovery
of quality mobile content through innovative services, in turn helping
businesses and individuals reach the world's billions of mobile phone
users. dotMobi spurs mobile industry innovation by giving content
providers the tools they need to ensure the Web will work on mobile
devices with speed, accuracy and relevant content. Visit http://dotMobi.mobi
for more information on .MOBI domains and all dotMobi services,
and the goMobi
mobile website publishing solution.
About Komli Media
Komli Media is Asia-Pacific's leading media technology company with
solutions across display, mobile, video, social, search and data for
advertisers, agencies, and publishers. Komli is leading the charge in
developing the next-generation of digital advertising technologies, such
as a Real-Time Bidding (RTB) performance advertising platform (ATOM)
that integrates audience data to improve ROI. Headquartered in Mumbai,
Komli Media has over 400 employees across 18 offices in India,
Australia, New Zealand, Southeast Asia, Middle East, Hong Kong, North
America and United Kingdom. Komli has raised capital from leading
venture capital investors including Norwest Venture Partners, Nexus
Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson and
Western Technology Investment. Find out more at http://www.komli.com.
[ Back To NFVZone's Homepage ]