Hopkins, Chief Marketing Officer and lead generation expert at SmartBear
Software, has once again been nominated as one of the 50
Most Influential People in Sales Lead Management in 2012. Published
by the Sales Lead Management Association (SLMA),
the list recognizes experts in the field of sales, marketing and lead
generation. Jeanne was named #8 on the list in 2011 and was also honored
with the organization's 20
Women to Watch award in 2011. Members and non-members may vote
on the SLMA site, Thursday, November 1- Friday, November 30, 2012.
"I am proud to be among this prestigious list of marketing leaders who
are changing the rules in marketing to successfully capture leads in
innovative ways that generate sales and impact the bottom line," said
Jeanne Hopkins, CMO at SmartBar. "I am a firm believer in the
top-of-the-funnel lead-generation capabilities of inbound marketing, as
it has proved very successful in my career, and am continuing the
success at SmartBear."
Under Jeanne's leadership, SmartBear was recognized last week with a
Groundswell Award for driving sales leads through social media,
increasing reach across Twitter, Facebook, LinkedIn and Google+ by 130
percent over the summer, during a traditionally slow period. Prior to
joining SmartBear, Jeanne was Vice President of Marketing at HubSpot,
where her marketing leadership helped the company become the
second-fastest growing software company in the Inc. 500 by generating
45,000 new leads each month. She was also CMO of MEC Labs, owner of
MarketingSherpa, MarketingExperiments, and InTouch, and Senior Director,
Marketing Programs and Communications for Symmetricom.
"We are very excited to have Jeanne put her marketing expertise and
passion to work for SmartBear at a time when lead generation is more
critical than ever," said Joe Krivickas, CEO at SmartBear. "Jeanne has
built an inbound marketing and lead generation team that rivals the
biggest organizations in the industry, and we are reaping the rewards."
Jeanne is the coauthor of the book, "Go
Mobile," a step-by-step introductory look at starting mobile
marketing efforts and the #1 best-selling mobile marketing book on
Amazon.com. She also frequents the speaker circuit, including AMA West's
upcoming meeting on Tuesday, November 13 where she is presenting, "Why
Mobile Marketing Strategy Matters: 17 Tips to Get You Started."
Follow Jeanne on Twitter @jeannehopkins.
The 50 Most Influential Sales Lead Management Professionals List will be
published on December 5, 2012. Serving the sales lead management
community, the SLMA officially launched in 2007.
About SmartBear Software
More than one million developers, testers and operations professionals
use SmartBear tools to ensure the quality and performance of their
desktop, mobile, Web and cloud-based applications. SmartBear products
are easy to use and deploy, are affordable and available for trial at
the website. Learn more about SmartBear, the company's award-winning
tools or join the active user community at http://www.smartbear.com,
or follow us on Twitter @smartbear
All trademarks recognized.
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