The revenues from mobile application testing tools will exceed $200
million in 2012, finds a new study from ABI Research. About
three-fourths of the current revenue base comes from tools that enhance
manual testing, yet over the coming years the market will be driven
predominantly by test automation. The growth from the automation segment
will push the revenues close to $800 million by the end of 2017.
What makes testing mobile software more demanding than testing computer
software is the sheer complexity of the environment, which stems from
the diversity of relevant devices, operating systems, and networks.
Furthermore, for consumer-facing apps the low barriers to entry and the
intense competition over users' attention mean that the first
impressions are critical for any app's success - and there can't be good
first impressions without adequate, rigorous testing processes. For
employee-facing enterprise apps the cut-throat competition isn't an
issue, but in their case a poorly conducted quality assurance can result
in user inertia and productivity losses.
Importantly, mobile testing has not evolved as an extension to the
traditional software testing industry, but ground-up, with inventive
start-ups responding to gaps in the market. Senior analyst Aapo
Markkanen comments, "Atthe moment, there are two clear market leaders
in Keynote's DeviceAnywhere and Perfecto Mobile, but they are being
increasingly challenged by disruptive entrants such as Experitest and
Soasta. The client needs will change as the user interfaces and the
features of apps change, so no vendor can rest on its laurels."
Going forward, there will likely be far-reaching convergence between the
mobile space and the wider testing market. Or as Markkanen puts it, "In
a few years' time, the most sough-after testing vendors will be the ones
that can address the client enterprises' needs comprehensively,
regardless of the form factor and the input method. That will lead to
some level of industry consolidation."
These findings are from ABI Research's Mobile
Application Technologies (http://www.abiresearch.com/research/service/mobile-application-enabling-technologies/)
Research Service, which takes a deep dive into various technologies that
enable new and transformative applications. This research involves
identifying early signals of how advances in areas such as Augmented
Reality, HTML5, NFC, and Voice Recognition are translating into
developer activity, as well as visionary predictions on how these
enablers may reshape the industry in the future.
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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