Inc., the leader in cloud
and mobile testing, today announced the findings of its 2012 Holiday
and the Economy survey on the same day the US Department of Labor Bureau
of Labor Statistics (BLS) published its Employment Situation report for
September. According to SOASTA's 2012 Holiday and the Economy survey of
2,346 American adults aged 18 and older, conducted online on its behalf
by Harris Interactive, a majority (51%) of Americans will be shopping
online this year because of the bad economy. This sentiment rang
strongest with those 18-44 (55%), especially with women in that age
group (64% for women 18-34; 57% for women 34-44). Economic pessimism is
so pronounced that only 2% of Americans don't believe the economy is bad.
"The results of our Holiday and the Economy Survey have shown that more
Americans will be relying on retailers' online mobile and web presence
for holiday shopping due to the bad economy than not," said Tom
Lounibos, SOASTA CEO. "With millions of Americans planning on using
these websites, it's more important than ever that they are fully
optimized to make sure shoppers get the best experience possible.
SOASTA's CloudTest Technology makes certain that every web site and
mobile site is at its best, so shoppers get the online experience they
are looking for."
Out of the Americans who plan on shopping online because of the bad
economy, 71% of them believe there are better and/or more deals online
than in the stores. A majority of Americans (53%) say they plan on
shopping online because they don't want to spend money ongas driving
from store to store. Some holiday shoppers said it's easier to track
spending so they stay within budget (32%) while others liked using
cash-back websites like Ebates (20%) so they could save more money.
Others admitted that online shopping was best because they work so many
hours they don't have time to shop in stores (20%) while 31% of
Americans say they will shop online because they believe the bad economy
will "bring out the crazy" in people at physical stores and they want to
Most Americans (68%) said mobile apps will make the holidays better this
year for reasons such as:
A majority of Americans (61%) admitted they will rely on mobile apps and
websites over traditional newspapers and TV this year, with holiday
shopping being the number one choice (36%). Americans listed other
instances where they will rely more on online alternatives vs.
traditional newspapers and TV outlets, including:
These survey results are released as SOASTA prepares many of the top
online retailers today for the busy holiday season by providing a mobile
and web test automation solution that ensures websites and mobile apps
work as planned, while catering to hundreds of thousands of concurrent
users. For more information, please go to www.soasta.com
SOASTA is the leader in cloud and mobile testing. Its web and mobile
test automation solution, CloudTest, enables developers, QA
professionals and IT operations teams to test with unprecedented speed,
scale and precision. The innovative product set streamlines test
creation, automates provisioning and execution, and distills analytics
to deliver actionable intelligence faster. With SOASTA, companies can
have confidence that their applications will perform as designed, even
in peak traffic. SOASTA's customers include many of today's most
successful brands including American Girl, Chegg, Gilt Groupe, Hallmark,
Intuit, Microsoft and Netflix. SOASTA is privately held and
headquartered in Mountain View, Calif. For more information about
SOASTA, please visit www.soasta.com.
This survey was conducted online within the United States by Harris
Interactive on behalf of SOASTA from September 17 - 19, 2012 among 2,346
adults age 18+. This online survey is not based on a probability sample
and therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please contact William McCormick.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks
are property of their respective owners. Other product or company names
mentioned may be trademarks or trade names of their respective companies.
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