Research and Markets (http://www.researchandmarkets.com/research/nsdrpt/telstra_analyses)
has announced the addition of the "Telstra
- Analyses 2012" company profile to their offering.
Ever since David Thodey took over the reins at Australia's largest telco
Telstra has embraced the new direction being taken by the telecoms
industry, based on a ubiquitous, robust, affordable infrastructure that
can be used to lift telecommunications into the next stage, where the
business opportunities will be rather different from those of the past.
This is the brave new world of internet media, Internet of Things, where
a range of new industry sectors will take centre-stage. These include
healthcare, education, energy, commerce and media.
Telstra's transitional process clearly shows that it shares the vision
that has been developed around the national broadband network (NBN). But
not only that, the company is now emerging as a leader in the industry -
putting its new approach into practice, with a focus on the customer,
innovation and new business opportunities.
Unfortunately ever since this change took place, the incumbents have
fought tooth and nail against these developments. They wanted to
maintain their traditional products for as long as possible and mainly
for that reason most have continued to defend their monopolistic
They lost the internet battle with the newly-emerging digital and social
media companies; and they made a similar mistake in relation to mobile
broadband, where they lost the battle to the smartphone companies.
The question now is whether Telstra as well as the other telcos will be
able to embrace the developments around the digital economy.
Trans-sector services such as e-health, tele-education, e-government,
smart grids, IoT (M2M), all require a utilities-based wholesale
infrastructure that is separated from the retail services that will be
carried over them.
We are also very critical of the strategy of Telstra Media and we
believe that in its current format is heading for more disastrous
IoT, M2M, bandwidth, ARPU, e-health, tele-education, smart grids,
analytics, iPhone, smartphone, OTT, m-payment, e-payment, smart cards,
e-commerce, mobile broadband, trans-sector, Infrastructure, wholesale,
retail, Internet of Things.
Companies covered in this report:
Telstra, Telecom New Zealand, Optus SingTel, Google, Yahoo, Skype, eBay,
YouTube, iTunes, PayPal, Facebook, Apple, iTunes.
Key Topics Covered:
2. Telstra moving into 2013
3. Telstra within the broader market and industry developments
4. The Telstra Transition
5. Telstra Media - analysis
6. Other analysis
7. Telstra and the NBN (separate report)
8. Related reports
Exhibit 1 - Digital economy - key developments
For more information visit http://www.researchandmarkets.com/research/nsdrpt/telstra_analyses
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