Avatar Ventures Corp. (OTCBB: AVVC) ("Avatar Ventures" or "the
- today commented on a Nielsen research survey released earlier this
week that shows more
than half of all U.S. mobile subscribers owned smartphones as of
March 2012, up from 47.8% in December. The smartphone is particularly
attractive to adults age 25-34, with more than two out of three owning
the mobile device, the survey noted.
Nielsen also indicated that Apple was the top smartphone manufacturer,
thanks to its popular iPhone, but Google's Android was the top
smartphone operating system. The survey found 48.5% of smartphone owners
had a device running on Android, followed by 32% running iOS. BlackBerry
was a distant third, with 11.6%.
"We at Avatar believe the smartphone is the game changer in marketing,"
commented Voltair Gomez, president of Avatar. Gomz noted that Avatar is
focused on providing tools that market via the smartphone because…
"According to Nielsen, in the middle of 2009, only 16% of mobile phone
subscribers in the U.S. had a smartphone, and now it's 50%," said Gomez.
"The smartphone is the marketing platform of the future."
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