|[April 27, 2012]
"Dash 4 Cash" Bonus Program Returns to NASCAR Nationwide Series in 2012
DAYTONA BEACH, Fla. --(Business Wire)--
For the fourth consecutive year, NASCAR and Nationwide Insurance have
combined to bring the popular - and exciting - "Dash 4 Cash" bonus
program back for NASCAR Nationwide Series drivers and fans alike.
Introduced in 2009, "Dash
4 Cash" (Twitter hash tag (News - Alert): #Dash4Cash) is a one-of-a-kind element
that rewards the highest-finishing eligible driver in four designated
races with a $100,000 bonus above and beyond the race purse. Fans also
can participate via a sweepstakes that culminates with one lucky fan
also winning $100,000.
Its basic format hasn't changed: In four select races during the 2012
season, four drivers who have earned the designation to compete for the
$100,000 per-race bonus will "have at it." As a refresher, the "Dash 4
Cash" winner in the designated races does not have to win the
race. He or she simply must be the highest-finishing eligible NASCAR
Nationwide Series driver championship contender in those designated
There are two key revisions. First, the July 6 race at Daytona
International Speedway will serve as the "qualifier" where the top four
drivers to receive NASCAR Nationwide Series driver championship points
in that race will carry the "Dash 4 Cash" designation in the first race
of the bonus program, July 14 at New Hampshire Motor Speedway.
Additionally, for the first time, the four "Dash 4 Cash" races will be
successive: The July race at New Hampshire followed by the July 22 race
at Chicagoland Speedway, the series' inaugural event on July 28 at
Indianapolis Motor Speedway and culminating at the Aug. 4 race at Iowa
Driver eligibility is as follows:
New Hampshire Motor Speedway (July 14) - Top four drivers to receive
NASCAR Nationwide Series (NNS) championship driver points at Daytona
qualify for New Hampshire.
Chicagoland Speedway (July 22) - New Hampshire "Dash 4 Cash" winner
plus top three finishing drivers to receive NNS championship driver
Indianapolis Motor Speedway (July 28) - Chicagoland "Dash 4 Cash"
winner plus top three finishing drivers to receive NNS championship
Iowa Speedway (Aug. 4) - Indianapolis "Dash 4 Cash" winner plus top
thre finishing drivers to receive NNS championship driver points.
Another returning perk: Should one driver collect the "Dash 4 Cash"
bonus from the three previous designated races and win the Iowa
Speedway race outright, Nationwide Insurance will pay an additional
$600,000 to that driver in Victory Lane, making $1 million in total
bonus money up for grabs at the onset of the program.
"We're looking forward to partnering with Nationwide Insurance for
another round of the 'Dash 4 Cash' program," said Steve O'Donnell,
NASCAR senior vice president of racing operations. "Since its inception,
'Dash 4 Cash' has brought increased notoriety to the drivers, teams and
participating tracks in the NASCAR Nationwide Series.
"We believe the $100,000 guaranteed winner for the select 'Dash 4 Cash'
races will continue to elevate the series. Additionally, the condensed
schedule will help our fans follow the exciting storylines and finishes
we anticipate with the 2012 program."
"Offering a $1 million bonus opportunity for NASCAR Nationwide Series
teams brings another level of intensity to the race track and more
attention to our series," said Jim McCoy, director of strategic
partnerships for Nationwide Insurance. "There's a very good chance a
driver could get hot and take home the million dollar bonus at the
dramatic conclusion of our 'Dash 4 Cash' series at Iowa Speedway, where
Ricky Stenhouse Jr. won both races in 2011."
The program isn't just for the drivers. Since the fans drive the sport,
they're encouraged to participate as well by visiting http://www.nascar.com/dash4cash
to register for a chance to win $100,000.
As part of the NASCAR Nationwide Series $100,000 Sweepstakes, four lucky
fans and a guest of each will win an all-expense paid trip to the final
"Dash 4 Cash" race at Iowa. In addition to a VIP experience, those fans
will be randomly paired with the four eligible "Dash 4 Cash" drivers for
the final bonus program race at Iowa. The fan whose driver wins that
"Dash 4 Cash" award also will receive a check for $100,000.
Note: To access "Dash 4 Cash" logos, log on to: http://bit.ly/2012-dash-4-cash-logos
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the
sanctioning body for one of North America's premier sports. NASCAR races
are broadcast in more than 150 countries and in 20 languages. In the
U.S., races are broadcast on FOX, TNT, ABC/ESPN (News - Alert)/ESPN2, SPEED and
SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in
all of sports, and as a result more Fortune 100 companies participate in
NASCAR than any other sport. NASCAR consists of three national series
(the NASCAR Sprint (News - Alert) Cup Series, NASCAR Nationwide Series, and NASCAR
Camping World Truck Series), four regional series, and one local
grassroots series, as well as two international series. Also part of
NASCAR is Grand-Am Road Racing, known for its competition on road
courses with multiple classes of cars. NASCAR sanctions more than 1,200
races at 100 tracks in more than 30 U.S. states, Canada and Mexico.
Based in Daytona Beach, Fla., NASCAR has offices in eight cities across
North America. The next NASCAR Nationwide Series race will be April 27
at Richmond International Raceway on ESPN2 at 7:30 p.m. ET. The next
NASCAR Sprint Cup Series race will be April 28 at Richmond International
Raceway on FOX at 7:30 p.m. ET. For more information and a complete
schedule, visit www.nascar.com.
Follow NASCAR on www.facebook.com/NASCAR
or on Twitter (News - Alert): @NASCAR and @NASCAR_NNS.
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of
the largest and strongest diversified insurance and financial services
organizations in the U.S. and is rated A+ by both A.M. Best and Standard
& Poor's. The company provides customers a full range of insurance and
financial services, including auto insurance, motorcycle, boat,
homeowners, pet, life insurance, farm, commercial insurance, annuities,
mortgages, mutual funds, pensions, long-term savings plans and specialty
health services. For more information, visit www.nationwide.com.
Nationwide, the Nationwide frame mark, and On Your Side are service
marks of Nationwide Mutual Insurance Company.
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