Catalyst, a bank consulting firm providing strategic direction for
financial institutions, has named Susan Connor as senior vice president
and COO, focusing primarily on daily operations, marketing and public
relations. She also directs the company's business development practice,
working with financial organizations to develop and implement sound CRM
Prior to joining CCG Catalyst, Connor served as principal of an
independent CRM consultancy. She has worked with two other national bank
consulting groups, most recently Sheshunoff Consulting and Solutions,
where she served as director o marketing and sales operations,
developing and executing core marketing strategy, marketing
communications, marketing management, campaign ROI, print marketing,
email marketing, advertising, editorial, tradeshows, events, speaking
engagements and social media. She served in the same role at Brintech
before it was acquired by Sheshunoff in April 2010.
"As CCG Catalyst continues to expand, Susan's strong background in
financial services consulting makes her an ideal candidate to help
increase our sales leads and drive productivity," said Paul Schaus,
president of CCG Catalyst. "And her expertise in CRM is an added bonus
that will greatly benefit our clients' strategies in the space."
Susan holds a bachelor's degree from Kennesaw State University and an MA
and PhD from the University of North Texas.
About CCG Catalyst
Founded in 1998, Phoenix-based CCG Catalyst provides strategic guidance
for banks, credit unions, mortgage lenders, captive finance companies
and other organizations within the financial industry. The company
specializes in conducting strategic planning and implementing
recommended solutions that boost profitability and enhance service
levels, particularly when dealing with the adoption of technology, new
business practices and growing market share. For more information, visit
the company's Web site at www.ccg-catalyst.com.
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