[April 02, 2012]

Amazon.com Customers to Pick the Best Magazine Cover of the Year

The American Society of Magazine Editors (ASME) kicked off their annual Best Cover of the Year Contest yesterday, honoring the most memorable, compelling and iconic magazine covers of 2011. The Reader's Choice award is hosted by Amazon.com (News - Alert), Inc. (NASDAQ:AMZN), and Amazon.com customers can now vote for their favorite covers on the company's website. This is Amazon's third year hosting the contest - in past years, hundreds of thousands of customers participated in choosing the best covers of 2009 and 2010. Amazon.com customers have until April 21 to vote for the best cover in each of the 10 categories, followed by an eight-day voting period to choose the Reader's Choice best cover overall. Customers can visit www.amazon.com/bestcoversvote to vote for their favorite covers of the year, and will be automatically entered for a chance to win one of 10 Kindle Fire devices in the Amazon.com Best Covers of the Year Sweepstakes (subject to the sweepstakes Official Rules*).

"Whether customers are partial to celebrities riding motorcycles or William and Kate's iconic wedding, it was a visually exciting year in the world of magazines," said Sean Gorman, Director of Periodicals at Amazon. "Last year, customers chose Harper's Bazaar's 'Twilight' as the best cover, and we look forward to seeing what comes out on top this year."

"From politics to entertainment, food or just plain fun, there's nothing like a magazine cover to tell you what's going on," said Sid Holt, Chief Executive of ASME. "And now, with Amazon's help, magazine editors get to find out just what consumers think of these covers."

Customers can view and vote on any of the nearly 300 submitted covers in 10 categories: Celebrity and Entertainment, Men's Interest, Most Delicious, Business & Technology, Lifestyle, Sports and Adventure, Health and Fitness, Science and Nature, Women's Interest, and News and Politics. Once finalists are determined in each category, a final voting period will open on April 22 and run through April 30 to determine the Reader's Choice best cover of the year across all categories. The Reader's Choice winner will be announced in New York City on May 2 at the ASME annual meeting, and posted on the Amazon website here: www.amazon.com/magazines.

With Amazon Magazines, customers enjoy everyday low prices on more than 40,000 magazine titles, hassle-free renewals, free shipping on all magazines and the ability to cancel at any time for a refund on all unshipped issues. Customers can also visit the Kindle Newsstand at www.amazon.com/kindlenewsstand to browse magazines and newspapers available to read on Kindle and free Kindle reading pps for iPad, iPhone, iPod touch and Android (News - Alert) devices.

*There is no purchase necessary to enter the sweepstakes. Ends April 30, 2012. See the sweepstakes Official Rules at www.amazon.com/gp/feature.html/?docId=1000769421 for details.

About ASME

The American Society of Magazine Editors is the principal organization for magazine journalists in the United States. ASME members include the editorial leaders of most major consumer and business magazines published in print and on digital platforms. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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