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[June 09, 2011]
Fisher Communications Launches NoizBeam
SEATTLE, WA, Jun 09, 2011 (MARKETWIRE via COMTEX) -- Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, today announced that it has launched NoizBeam, a new digital media solution that will offer spoken-word (podcast) entertainment targeted to the 18-49 demographic. The distribution of this cutting-edge content will be featured across several mediums, utilizing the internet, mobile applications, traditional broadcast and other non-traditional distribution methods.
NoizBeam is a collection of podcasts compiled into one easy-to-use network. New shows, which are delivered on a regular basis, will focus on a variety of content from the latest in pop-culture to entertaining personal anecdotes. The content will be developed at the local level, with an opportunity for hosts to franchise the brand nationally beyond their regional markets.
"NoizBeam will engage and entertain an underserved -- and often difficult to reach -- Millennial audience with an innovative distribution spectrum that is intuitive to navigate, while offering advertisers targeted sponsorship opportunities across digital platforms and devices," said Randa Minkarah, Fisher's Senior Vice President of Revenue & Business Development.
The strength of NoizBeam content is in the unique and intimate relationships that podcasters have with their listeners. By collecting under one roof the already established fan bases of shows like Stack of Dimes, The Grapes of Rad, Unload with Madge and Dave, The Air-Raid Podcast, Planned Brotherhood and The Sibling Rivalry, NoizBeam has the potential to grow into a successful national enterprise. Hosts of these programs will cross-promote one another by appearing on other programs in the NoizBeam network.
Currently, NoizBeam podcasts are created by hosts in the Seattle market. To expand the NoizBeam lineup, Fisher Communications will continue to add digital shows based in the Pacific Northwest and begin to add shows from across the country. Advertising opportunities on NoizBeam will range from network-wide or program-specific sponsorships, in-show product and/or brand placement and website banners.
The launch of NoizBeam is the most recent initiative under Fisher's broadcast-to-broadband strategy, which seeks to leverage technological advancements to create compelling digital content that can be distributed across multiple platforms.
About Fisher Communications Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher owns or operates 13 full power television stations and 7 low power television stations which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and 10 radio stations targeting a full range of audience demographics. Fisher Interactive Network, its online division, produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company also owns and operates Fisher Plaza, a 300,000 square foot media, telecommunications, and data center facility located near downtown Seattle. The Company is headquartered in Seattle, WA. For more information about Fisher Communications, Inc., go to www.fsci.com.
Forward-Looking Statements This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "intends," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995.
The forward-looking statements contained in this news release, concerning, among other things, changes in revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the risk factors in our Annual Report on Form 10-K for the year ended December 31, 2010, which we filed with the SEC on March 8, 2011.
Contacts: Sard Verbinnen & Co Ron Low or David Isaacs (415) 618-8750 SOURCE: Fisher Communications, Inc.
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