(NASDAQ:AMZN)-Millions of people are reading on Kindle, Kindle has more
5-star reviews than any other product on Amazon, and in just five months
the latest-generation Kindle became the bestselling product in the
16-year history of Amazon.com. Today, Amazon introduced a new member of
the Kindle family - Kindle with Special Offers for only $114. Kindle
with Special Offers is the same #1 bestselling Kindle, plus special
offers and sponsored screensavers. Kindle special offers and sponsored
screensavers display on the Kindle screensaver and on the bottom of the
home screen. Learn more about all three latest-generation Kindle family
members-$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle
Kindle with Special Offers is now available for pre-order to customers
in the U.S. and will ship on May 3.
"We're working hard to make sure that anyone who wants a Kindle can
afford one," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle with
Special Offers is the same #1 bestselling Kindle - and it's only $114.
Kindle is the best deal in consumer electronics anywhere in the world."
Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card
(Chase) are sponsoring the first series of screensavers
specially-designed for Kindle's high-contrast, no glare electronic ink
display (for screensaver examples, visit www.amazon.com/aboutkindlespecialoffers).
Examples of deals that will be delivered directly to Kindle with Special
Offers devices in the initial weeks include:
To make sure customers don't miss any of the offers, a full list of
active offers will be available from the menu of Kindle with Special
Offers at any time.
Amazon is also introducing "AdMash" - the free Kindle app and website
where customers choose the most attractive and engaging display
advertisements that will become Kindle sponsored screensavers. Kindle's
sponsored screensavers are specially-designed display advertisements
that take advantage of Kindle's high-contrast, no-glare electronic-ink
display. Before these advertisements can be presented to Kindle
customers, they are first previewed by customers using AdMash. Users are
presented with pairs of sponsored screensaver candidates and asked to
select which one they prefer. Screensavers with the most preferred votes
qualify to become sponsored screensavers. The AdMash Kindle app will
launch in the coming weeks - for a preview, visit www.amazon.com/aboutkindlespecialoffers.
In addition, Kindle with Special Offers customers can give Amazon hints
on the style and types of sponsored screensavers they would like to see.
From the Manage Your Kindle page on Amazon.com, customers can use Kindle
Screensaver Preferences to indicate whether they like to see more or
less screensavers that include elements such as landscapes and scenery,
architecture, travel images, photography, and illustrations. Together,
AdMash voting and Kindle Screensaver Preferences help Amazon present
sponsored screensavers that customers find attractive and engaging. For
screenshots of Kindle screensavers, AdMash and Kindle Screensaver
Preferences, visit www.amazon.com/aboutkindlespecialoffers.
"The opportunity to offer custom-designed Kindle screensavers was a
natural fit for Buick because Kindle is such a unique device surrounded
by a community of intelligent, passionate people," said Craig Bierley,
Director of Advertising and Promotions, Buick. "Kindle's high contrast
e-ink display eliminates glare and is perfect for emotionally engaging
and impactful brand imagery, allowing us to connect with Kindle readers
wherever and whenever."
Kindle with Special Offers includes all the same features that helped
make the third-generation Kindle the #1 bestselling product in the
history of Amazon.com:
Learn more about all three latest-generation Kindle family members-$114
Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G-at www.amazon.com/kindle.
Advertisers and agencies interested in learning more about Kindle
sponsorship opportunities can contact email@example.com.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary
portable readers that wirelessly download books, magazines, newspapers,
blogs and personal documents to a crisp, high-resolution electronic ink
display that looks and reads like real paper. Kindle 3G and Kindle DX
utilize the same 3G wireless technology as advanced cell phones, so
users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
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