TMCNet:  SPC Card launches National Shopping Day Event Offering Students Double Discounts

[September 18, 2007]

SPC Card launches National Shopping Day Event Offering Students Double Discounts

(Canada Newswire English Via Thomson Dialog NewsEdge) Attention News Editors

Loyalty program aims to rock the mall walls

TORONTO, Sept. 18 /CNW/ - Student Price Card (SPC Card) - Canada's largest youth loyalty program - announced today that September 29th, 2007 is the official date of its National Shopping Day. This first ever event gives youth the opportunity to receive up to double discounts when they use their SPC Card or BMO SPC Mosaik MasterCard at participating retailers.

Fifty-two (52) retailers - representing more than 2,700 locations - are participating in the event nationwide. Retailers include: Aldo, Athletes World, Bentley, Bluenotes, the Bay, Esprit, Foot Locker, Guess, Roots, Sirens, Sport Chek, Sterling, Stitches, Urban Behavior and Zellers.

Azima Thakor, 17, a student at Kipling Collegiate Institute in Toronto, describes the event as "very beneficial to students because you're getting double the discounts...I feel that this event will really make students feel significant and independent in making their own personal transactions."

Nicholas Bianchi, SPC Card Director of Sales and Marketing suggests "our goal was to create an exclusive shopping event that rewards students for their loyalty by providing them with an incredible day of savings on the things they need most. Due to the timing and relevancy of this event it could easily provide greater value to student shoppers than Boxing Day."

What makes this even more exciting for us is that BMO Mosaik MasterCard recently announced that it has made SPC discounts a featured option for its student customers. That means students who have a new BMO SPC Mosaik MasterCard will have a convenient way to make their purchases and enjoy great savings on the things that they would normally buy," said Mr. Bianchi.

"Unlike any other student credit card on the market, the BMO SPC Mosaik MasterCard provides our student customers with a complete set of rewards that are relevant to their lifestyle, to their tastes, and to their needs," said Nancy Marescotti, Director, BMO Mosaik MasterCard. "The option to combine SPC Card instant savings with the additional value of AIR MILES or CashBack rewards delivers unparalleled value," she said. "One Card. Twice the Benefits, and a dedicated shopping day that really helps our student customers stretch every dollar they have - you couldn't ask for better value."

About SPC Card

SPC Card is Canada's No.1 student loyalty program with over 500,000 members and a 110 retail chain coalition.

About BMO SPC Mosaik MasterCard

The new BMO SPC Mosaik MasterCard combines all the benefits of the BMO Mosaik MasterCard credit card plus SPC exclusive discounts and savings on clothes, food, entertainment, travel and other services at more than 10,000 locations across Canada.

Nicholas Bianchi, Director of Sales and Marketing,, SPC Card(tm), 1-800-267-9730 x241,

Copyright 2007 Canada Newswire Ltd. All Rights Reserved.

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